LG Smart 108cm (43 inch) Full HD LED Smart TV

LG Smart 108cm (43 inch) Full HD LED Smart TV (43LJ554T-TA)


LG Smart 108cm (43 inch) Full HD LED Smart TV  (43LJ554T-TA)

1,796 Ratings & 322 Reviews
23% off
  • No cost EMI ₹3,167/month. Standard EMI also available
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  • 1 Year LG India Comprehensive Warranty and additional 1 year Warranty is applicable on panel/moduleKnow More
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    Watch Video
    • 20 W Speaker Output
    • 1920 x 1080 Full HD - Watch Blu-ray movies at their highest level of detail
    • 50 Hz : Standard refresh rate for blur-free picture quality
    • 2 x HDMI : For set top box and consoles
    • 1 x USB : Get content from USB drives
    Easy Payment Options
    • No cost EMI starting from ₹3,167/month
    • Cash on Delivery
    • Net banking & Credit/ Debit/ ATM card
    View Details
    Important Note
    • To avoid any physical damage to the product while unboxing, please ensure that only an authorised Flipkart delivery/service executive or brand personnel opens the packaging.
    • 10 Days Replacement Policy
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  • Product Description
    Enjoy all your favorite TV programs and movies on the big screen of this Full HD LED Smart TV from LG. Designed with a simple and fun to use webOS interface, this TV gives you Single Click Access to all your favorite content. Also, its IPS Panel, Virtual Surround Sound and Color Master Engine will enhance your entertainment experience.
    The Simple TV Interface

    Enjoy limitless premium content from popular entertainment providers with the uniquely refined webOS launcher bar and the Magic Remote that make TV-viewing simple and easy.

    IPS Panel

    Enjoy action-packed movies and documentaries with blur-free clarity, even during fast motion display. Thanks to its wide-viewing angle, lifelike color and stable screen. Be it the extreme right or left, you are sure to get a consistent view, that is free from color wash and contrast loss.

    Single Click Access

    This feature gives you quick access to add your favorite apps and channels as shortcuts. It also provides easy and fast access to your frequently viewed content.

    Tellybean (Video Calling)

    Experience life-size video calling with your loved ones on the big screen of this LG Smart TV.

    LG Content Store

    You can enjoy a variety of content and conveniently play and watch newly updated VODs or apps.

    PMI 1000

    Picture Mastering Index (PMI) consists of three properties - clarity, color and contrast. It is also defined by three factors - Digital Image Processor, Advanced LED Panel Technology and Advanced BLU Technology, so you can experience vibrant and lifelike picture quality.

    Music Player

    You can enjoy music through the TV's speakers while using other apps and even when the TV's screen is off. It also supports lyrics that are embedded in a song file.

    Magic Mobile Connection

    Be it music, videos or apps, using a Wi-Fi connection, you can enjoy your smartphone's content on the big screen.


    With the Wi-Fi Alliance certified Miracast, you can easily connect your mobile or tablet without using any wires. Also, you can transfer and share your digital content conveniently on the TV screen.

    Expandable Memory

    You no longer need to worry if your built-in memory is used up. You can easily plug in an external USB device to enjoy unlimited content.

    WebOS Notify

    You can receive alerts while watching TV (top right corner) for incoming calls, messages, social media notifications, software updates and much more.

    Time Machine Ready

    Never miss out on your favourite TV shows, as you can record TV programs to watch, rewind, pause and re-watch them later on.

    Intel WiDi

    With Intel's Wireless Display Technology (WiDi), you can quickly and easily connect your LG TV and laptop without a network or messy cables.

    20 W Powerful Sound

    Experience powerful and immersive sound quality with the Dolby Digital Plus and DTS support.

    Virtual Surround Sound

    It delivers an expansive field of sound, taking your movie watching and music listening experience to another level.

    Flexi Mount

    With the flexible wall mount brackets, you can adjust the TV to an angle that is the best for you.

    Color Master Engine

    This LG TV's unique process enhances the colors, adjusts the color saturation, hue and luminance, so the images on the screen have great intensity and depth.

    In The Box
    • 1 TV. 1 Remote
    Model Name
    • 43LJ554T-TA
    • Black
    Display Size
    • 108 cm (43)
    Screen Type
    • LED
    HD Technology & Resolution
    • Full HD, 1920 x 1080
    • No
    Smart TV
    • Yes
    Curve TV
    • No
    • Smart
    • No
    Motion Sensor
    • No
    • 2
    • 1
    Built In Wi-Fi
    • Yes
    Launch Year
    • 2018
    Internet Features
    Built In Wi-Fi
    • Yes
    3G Dongle Plug and Play
    • No
    Ethernet (RJ45)
    • 1
    Other Internet Features
    • LG Smart TV Launcher, Full Web Browser, LG Game World, Single Click Access, LG Store
    Connectivity Features
    • Rear
    • 1 (Side)
    Component In (RGB Cable)
    • Component In (Y, Pb, Pr Plus Audio): 1
    Headphone Jack
    • 1
    RF Connectivity Input
    • 1
    Analog Audio Input
    • Yes
    Other Connectivity Features
    • Smart Phone Remote Controller, Magic Mobile Connection, Miracast, External HDD Recording Support: RF / Composite Only, Watch and Record (Items Recordable when using Smart Functions): RF / (DTV / ATV) Composite (STB) (Excluding Copy Protection), Scheduled Recording, Watch and Record (Other Item Recordable when Watching HDMI / Component): RF / (DTV / ATV) Composite (STB) (Excluding Copy Protection)
    Video Features
    Analog TV Reception
    • Yes
    Digital TV Reception
    • Yes
    Panel Type
    • IPS Panel
    LED Display Type
    • Slim LED
    Aspect Ratio
    • 16:9, Original, 4:3, Zoom, Vertical Zoom, All Direction Zoom
    Refresh Rate
    • 50 Hz
    Other Video Features
    • Video Color Master Engine, Picture Mastering Index: 1000, Dynamic Color Enhancer, Picture Mode: Vivid, Standard, APS, Cinema, Cricket, Expert 1, Expert 2
    Smart Tv Features
    Supported App - Netflix
    • Yes
    Supported App - Youtube
    • Yes
    Supported App - Hotstar
    • No
    Supported App - Others
    • Netflix , Amazon Prime, Youtube , Google Play & Movies
    Supported Mobile Operating System
    • webOS
    Operating System
    • WebOS
    Screen Mirroring
    • Yes
    App Store Type
    • Netflix , Amazon Prime, Youtube , Google Play & Movies
    Content Providers
    • Netflix , Amazon Prime, Youtube , Google Play & Movies
    Audio Features
    Number of Speakers
    • 2
    Speaker Type
    • 2 Ch Speaker
    Sound Technology
    • Dolby Digital Decoder, DTS Decoder
    Surround Sound
    • Virtual Surround Sound
    Speaker Output RMS
    • 20 W
    Subwoofer Output RMS
    • 20
    Sound Mode
    • Standard, Cinema, Clear Voice, Cricket, Bollywood, Game
    Supported Audio Formats
    • AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA
    Other Audio Features
    • Active Noise Reduction, Clear Voice, Sound Optimizer: Stand Type I, Stand Type II, Wall-Mounted Type, Wireless Sound Sync TV to LG Media Devices
    Power Features
    Power Requirement
    • AC 100 - 240 V, 50/60 Hz
    Power Consumption
    • 55 W, 0.3 W (Standby)
    Remote Control Features
    Touch Remote
    • No
    Color Screen
    • Yes
    RF Capable
    • Yes
    Internet Access
    • Yes
    Additional Features
    • Picture: JPEG, JPS, MPO, Music Player, Intel Widi, Network File Browser, Time Machine (Ready): Yes, Subtitle for DivX (Language): Arabic, Cantonese, English, French, German, Hebrew, Hindi,Italian, Japanese, Korean, Mandarin, Maori, Persian, Russian, Spanish, Vietnamese, Chinese, Malay,Thai,Tamil, Smart Energy Saving, OSD Language: Hindi, Bengali, Telugu, Tamil, Malyalam, Assamese, Kannada, Urdu, Marathi ,Punjabi, Gujrati, Udeya Subject to Updation Regularly, Launcher Bar, Expandable Memory, Multi-task
    Width x Height x Depth (without stand)
    • 977 mm x 575 mm x 80.8 mm
    Weight (without stand)
    • 8.3 kg
    Width x Height x Depth (with stand)
    • 977 mm x 615 mm x 187 mm
    Weight (with stand)
    • 8.4 kg
    Warranty Summary
    • 1 Year LG India Comprehensive Warranty and additional 1 year Warranty is applicable on panel/module
    Covered in Warranty
    • Defect arising out of Faulty or defective material or workmanship
    • Warranty of the Product is Limited to Manufacturing Defects Only
    • Applicable on purchase of all size 80cm (32) and above TV models only
    • The Warranty Extension will be done basis the date of purchase & Offer Validity
    • Extended 1 Year Warranty offer is valid till 30th June 2018
    Not Covered in Warranty
    • Warranty Does Not Cover Any External Accessories (Such as Battery, Cable, Carrying Bag), Damage Caused to the Product Due to Improper Installation by Customer, Normal Wear and Tear to Magnetic Heads, Audio, Video, Laser Pick-ups and TV Picture Tubes, Panel, Damages Caused to the Product by Accident, Lightening, Ingress of Water, Fire, Dropping or Excessive Shock, Any Damage Caused Due to Tampering of the Product by an Unauthorized Agent, Liability for Loss of Data, Recorded Images or Business Opportunity Loss.
    Warranty Service Type
    • On-site Service, Customer needs to call the Customer Care Number, service engineer will come to the site to get the product repair
    Installation & Demo
    Installation & Demo Details
    • Flipkart will facilitate Installation & Demo at time of your convenience from an brand authorized service engineer
    • Flipkart will communicate the day and time slot of the scheduled Installation & Demo through a SMS and the same information will also be available in your order details page
    • The service engineer will install your new TV, either on wall mount or on table top
    • The wall mount will be provided free of cost and carried by Service Technician
    • The Installation & Demo service will be provided free of cost
    • All additional accessories not part of the package will be charged separately
    • The authorized service engineer will be providing detailed demo that includes
    • Physical check of all ports, including power and USB ports
    • Checking also of accessories
    • Understanding your new TV's features with complete demonstration of features and settings
    • Quick run-through on how to operate the TV
    • Preventive maintenance action to be taken
    Ratings & Reviews
    1,796 Ratings &
    322 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    + 2

    Good Smart TV in 40K range

    Initially I am confused to choose between Samsung and LG brands. But Samsung 43 inch smart TV is costlier than LG. So settled for this TV. I got it for 37.5K.
    Coming to pros and cons,
    1. Video and sound quality is good.
    2. It's remote has quick access feature, you can assign YouTube, browser, screen cast etc to buttons. Long pressing the button launches the application.
    3. Using LG plus app mobile can be used as remote / touch pad.
    4. Recording feature with composite signal (but not wi...

    K Jayaprakash

    Certified Buyer, Bengaluru

    4 Oct, 2017

    Report Abuse


    Hi guys plz don't believe any negative comments on TV u can blindly go for it it's complete smart.tv

    Flipkart Customer

    Certified Buyer, Suryapet District

    18 Aug, 2018

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    Simply awesome

    product is good but i m not able to use smartphone connectivity and i also install LG TV PLUS app on my smartphone...so ply tell me how to use

    ayush Customer

    Certified Buyer, Jabalpur

    1 Oct, 2017

    Report Abuse


    Very Good

    Anthony Rayan

    Certified Buyer, Chennai

    24 Sep, 2017

    Report Abuse


    Writing review after 2 weeks of purchase. Delivered and installed on time as promised. As mentioned in specifications tv is fully equipped with all necessary features. Quality Picture and sound. Picture quality can be made excellent as you understand the settings provided in the menu and configure accordingly. Just need to spend some time to understand the technology and set up. Or just go with presets given by company. Vivid mode is the best. Good tv speakers with balanced bass and treble. B...

    Praveen Jada

    Certified Buyer, Bangalore

    1 May, 2018

    Report Abuse


    Awesome LED TV
    2.Latest product from lg
    3.Sound just superb(Thanx to Dolby Digital)
    4..Good in this price range.
    5.Web browsing
    1.No magic remote(very difficult to type).

    Vishal Bhadauria

    Certified Buyer, Kanpur

    31 Oct, 2017

    Report Abuse

    Really Nice

    ⏺Nice picture clarity
    ⏺Great sound
    ⏺Wall mount is really good
    ⏺Nice OS
    ⏺ Support Amazon, YouTube and Netflix
    ⏺Hotstar, JIO TV not available at store
    ⏺You cannot connect outer speaker it's very difficult
    ⏺Ports are not enough
    ⏺Magic remote not available with this model but it support it.
    ⏺Useless app store

    Shivam Mishra

    Certified Buyer, Guwahati

    7 Jun, 2018

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    Terrific purchase

    Super TV just bought it in 38k. Fabulous product go for it. Colours nd clearity is best.

    Ahad Saudagar

    Certified Buyer, Rajkot

    18 Oct, 2017

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    Worth every penny

    Best TV for any user application is easy to use and picture quality is awesome and sound quality is the best

    Manish Kumar

    Certified Buyer, Kachchh District

    30 Sep, 2017

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    Got it delivered well before time,thank you FK for this..Excellent product!Better to purchase a branded and trusted TV than any other new brands available in the market for which the service is a con..I would like to recommend this to others.

    Sudhir Pintoo

    Certified Buyer, New Town

    20 May, 2018

    Report Abuse
    All 322 reviews
    Questions and Answers
    Q:Do I get wall mount with the TV?
    A:Yes wall mount comes free with all 22 inch & above TVs
    Flipkart Seller
    Report Abuse
    Q:can i connect cpu
    A:yes, u can.
    santanu barua
    Certified Buyer
    Report Abuse
    Q:What is TV viewing angle?
    A:It is the maximum angle at which a display can be viewed with acceptable visual performance
    Flipkart Seller
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    Q:Can someone explain me the major difference between 43LJ554T vs 43LJ576T vs 43LJ617T?? Why is 617 costlier than 554 and 576 models? Is it because 617 model has a magic remote and is the best model?
    A:model 617 has a magic remote and that is the main difference. also I think 617 has Bluetooth. otherwise all these models are almost the same.
    Mukhvinder Kohli
    Certified Buyer
    Report Abuse
    Read other answers
    Q:magic remote is included in this?
    A:No, only a standard remote is included.
    Harinath Reddy Boddu
    Certified Buyer
    Report Abuse
    Read other answers
    Q:which is better to buy the new LG43LJ554T or previous year model LG43LH576T which is also having magic remote ?
    A:LG43Lj554t is better to buy..
    Certified Buyer
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    Read other answers
    Q:what is 3D TV
    A:no its just a smart tv (webos)
    Flipkart Customer
    Certified Buyer
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    Q:Does HDMI port have ARC?
    A:Yes, ARC is only supported on the HDMI IN 1(ARC)
    Certified Buyer
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    Q:What is 4K?
    A:4K, aka Ultra HD, comes with a 3840x2160 pixels resolution- (4x of full HD TV). The extra resolution adds better definition & depth to the pictures, resulting in images that look incredibly life-like
    Flipkart Seller
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    Q:What is ideal refresh rate?
    A:The refresh rate is the number of frames the television can display per second. The standard rate is 60 60 Hz. Higher the rate, smoother the movements in videos- best for fast-moving sports/gaming.
    Flipkart Seller
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