We are like that only: Understanding the Logic of Consumer India

We are like that only: Understanding the Logic of Consumer India

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Author
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Highlights
  • Rama Bijapurkar
  • English
Description
Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market.Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy.‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’—From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid
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Specifications
Language
  • English
Publisher
  • Penguin Books Ltd
ISBN
  • 9788184750010
Publication Date
  • 2009-08-21
File Size
  • 3.31 MB
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