We are Like that Only : Understanding the Logic of Consumer India
    We are Like that Only : Understanding the Logic of Consumer India (English, Paperback, Rama Bijapurkar)

    We are Like that Only : Understanding the Logic of Consumer India  (English, Paperback, Rama Bijapurkar)

    29 Ratings & 4 Reviews
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    • Language: English
    • Binding: Paperback
    • Publisher: Penguin
    • ISBN: 9780143065975, 0143065971
    • Edition: 9th Edition, 2009
    • Pages: 312
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    We Are Like That Only, compiled by Rama Bijapurkar, is an excellent analytical book about the Indian market, which attempts to understand the logic of consumer India.

    Summary of the Book

    We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product. Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.

    About Rama Bijapurkar

    Rama Bijapurkar is one of the most respected front-runners of Indian consumer behaviour and market strategy. She obtained her MBA from IIM, Ahmedabad, and now works as an Indian management and market research consultant. Her main idea is to bring market attention to business strategy. On the same lines, she works with some of the leading global and Indian organizations to provide direction in developing their trade market tactics. Some of her other notable works include Winning in the Indian Market: Understanding the Transformation of Consumer India, and Customer in the Boardroom: Crafting Customer-Based Business Strategy.

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    Book Details
    • Imprint
    • Publication Year
      • 2009
    • Edition Type
      • Revised
    • Authored By
      • Rama Bijapurkar
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    We are Like that Only : Understanding the Logic of Consumer India
    We are Like that Only : Understanding the Logic of Consumer India
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    29 Ratings
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    Most Helpful 
    Most Recent 
    By Certified Buyers 

    The Indian consumer expects value.

    The best realization for me has been "Indian consumers are certainly poor, but they expect the same value for products/ services they buy". This should be very critical for any company that wants to invest in India. You just can't bundle some international products and expect it to work in India.

    Manu Srikumar

    Certified Buyer

    23 Apr, 2012

    Report Abuse

    Decent insights about the indian consumers buying habits

    A good read, especially for marketing professionals/aspirants. It's a nice one time read, but for people who tend to treat it as a holy bible written on the Indian consumer, I'd beg to differ on a couple of aspects regarding the book:

    - This book might come across as a startling revelation, only to a foreigner who plans to set up shop here or an Indian who has never set foot outside a urban metro. Unless you belong to the above two categories, i don't think any Indian isn't already aware of ...

    Ashwin Shenoy

    Certified Buyer

    5 Dec, 2014

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    Yet to read

    Opening pages of book itself are mind boggling. It's like you see it everyday, but it's book which helps you with a vision to see what you see. I have yet to complete reading book. But equally excited about it.

    Tejas Surve

    Certified Buyer

    13 May, 2013


    Thats how it is

    Book is pretty precise to Indian consumers, for everyone trying to catch the nerves of Indian market, and for those who know it already will just agree more.
    This book is of good use to all the marketeers and business students to have a grip on this subject. As for Ms. Rama, she knows what she is talking about and right at her fingertips. Must read... will certainly gain a lot from it.

    Shailendra Diwakar

    Certified Buyer

    26 Sep, 2012

    View all 4 reviews
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