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Luxury Fashion Branding (English, Paperback, Okonkwo U.)

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Author

Okonkwo U.

Highlights

Language: English
Binding: Paperback
Publisher: Palgrave Macmillan
Genre: Business & Economics
ISBN: 9781349356577, 9781349356577
Pages: 352

Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Specifications

Book Details

Imprint

Palgrave Macmillan

Dimensions

Height	235 mm
Length	155 mm
Weight	734 gr

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