A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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Specifications
Book Details
Imprint
Palgrave Macmillan
Dimensions
Height
216 mm
Length
140 mm
Depth
18 inch
Weight
420 gr
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