Madison Reed Color Reviving Gloss , Crema

Madison Reed Color Reviving Gloss in Crema refreshes faded color, reduces brassiness, and adds brilliant shine to gray or blonde color-treated hair. Formulated with hair-loving nutrients argan oil to restore shine, and keratin & ginseng root extract to strengthen and fortify, leaving hair soft, hydrated and healthy-looking. Best paired with Madison Reed Radiant Hair Color Kit.When to Gloss:1. While coloring: Apply permanent color to your roots and outgrowth, then apply Gloss from mid-lengths to ends and let process simultaneously.2. In-between coloring: Apply all over hair every 2-3 weeks to add extra shine to your color3. On highlighted hair: Apply all over to revive and add shine to your highlightsCool, violet beige tones neutralize brassiness and add brilliant shine to gray or blonde hairMakes your hair look freshly colored, without over‑darkening or creating color buildupKit includes gloss and a pair of glovesMade in Italy & Cruelty-free--not tested on animalsContains 1-2 applications and lasts 6-8 shampoosSemi-permanent color does not provide gray coverageFree of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxideWinner of the 2020 Allure Best of Beauty Award