Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning (English, Paperback, McDonald Malcolm)

Share

Malcolm McDonald on Marketing Planning  (English, Paperback, McDonald Malcolm)

Be the first to Review this product
₹2,029
2,286
11% off
Hurry, Only 1 left!
  • Bank Offer10% Instant Discount on SBI Debit and Credit Cards
    T&C
  • Bank Offer5% Unlimited Cashback on Flipkart Axis Bank Credit Card
    T&C
  • Bank OfferExtra 5% off* with Axis Bank Buzz Credit Card
    T&C
  • Delivery
    Check
    Enter pincode
      Usually delivered in2-3 weeks
      ?
      Enter pincode for exact delivery dates/charges
    View Details
    Author
    Read More
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Kogan Page Ltd
    • Genre: Business & Economics
    • ISBN: 9780749478216, 9780749478216
    • Pages: 192
    Services
    • 10 Days Replacement Policy
      ?
    • Cash on Delivery available
      ?
    Seller
    Atlantic
    2.9
    • 10 Days Replacement Policy
      ?
  • View more sellers starting from 2,029
  • Description
    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
    Read More
    Specifications
    Book Details
    Imprint
    • Kogan Page Ltd
    Dimensions
    Width
    • 11 mm
    Height
    • 235 mm
    Length
    • 156 mm
    Weight
    • 304 gr
    Have doubts regarding this product?
    Safe and Secure Payments.Easy returns.100% Authentic products.
    You might be interested in
    Other Self-Help Books
    Top Offers
    Shop Now
    Career Advice Books
    Special Offers
    Shop Now
    Biographies and Autobiographies
    Special Offers
    Shop Now
    Popular Psychology Books
    Top Offers
    Shop Now
    Back to top