Management Functions in COVID - 19 Era  (English, Paperback, Sunayana Saif Dr)

The Covid-19 pandemic has forced many organizations to adopt different methods and alternative procedures to work and survive. Management functions and actions have changed in accordance with government guidelines. In these tough times, the operational and financial aspects of business as well HR and marketing issues came as a real challenge. Working from home has become a new normal. This pandemic has caused HR managers to think in a different way that they have never have imagined. They are working under very difficult circumstances. New ways of marketing has also emerged in reaction to the pandemic. The ways of managing the relationship with consumers have undergone a change too. Marketers are thinking hard and differently to connect with consumers. As they understand that e-commerce and digital channels are crucial. In relation to this pandemic, finance function needs to contribute more actively towards financial forecasting and analysis. It is also evident that finance managers shown the ability to react quickly to unexpected change. So, this book is an attempt to throw light on the management functions during the Covid-19 era.