Management (English, Paperback, Weihrich H.)

Management integrates theory with practice with the objective of helping its readers in developing sound concepts and in applying them in their managerial career. This edition builds on its global focus by incorporating new examples from leading world organizations. It also looks at entrepreneurship in a big way to illustrate that individual and organizational entrepreneurship is a major managerial challenge and opportunity in the 21st century. Examples and cases of entrepreneurial innovation have been integrated throughout the text. As the earlier editions, this edition is also modeled on the systems approach to management and it looks beyond North America to bring in examples from the European Union, Asia (including India), and Latin America.

Salient Features

• Covers current topics of interest including Blue Ocean Strategy, M-Commerce, Customer Relationship Management, Value and Supply Chain Management and Outsourcing
• A case study, The Global Car Industry Case, which runs through all the 6 parts of the book helps in analyzing different aspects of the important car industry
• In-chapter boxed exhibits called International Perspective provide additional insights and illustrate a particular aspect of managing in modern global organizations
• In-chapter Entrepreneurial Perspective boxes and the part-closing Entrepreneurial Focus cases illustrate the importance of entrepreneurship in management
• A Business Plan Outline based on best practices in Silicon Valley enables readers to plan and communicate their entrepreneurial vision
• End-of-chapter International Case, For Discussion questions, Exercises/Action Steps aid students in assimilating and internalizing the concepts studied
• End-of-chapter References and Internet Research encourage students for further research on the concepts discussed in the respective chapters
• A running glossary (notes in the margin of the pages) and end-of-chapter Key Ideas and Concepts for Review are useful recapitulating aids
• End-of-book Name Index and Subject Index will help the readers in locating entries accurately