In present competitive scenario, students are being challenged to exhibit the ability to think, write, observe and speak effectively. Students of all curriculums, though endowed with high intelligence and sharp insight, often falter when it comes to communicating in English. Realizing this lacuna, universities and technical institutions has introduced Communication Skills as a core subject for professional and technical students. Therefore, ‘Managerial Communication & Soft-skills’ book was developed to serve the needs of the students in understanding the crux of effective communication in organizations. This cook book provides the basic principles to make communication manifested in speaking, listening, writing, reading and non-verbal cues. Efforts in reading, rereading, practicing and application of the message of this book would help the reader to become successful in interpersonal and group interaction and builds self-confidence, assurance, personal power and personality. Readers of any discipline will gain much understanding about organizational communication from this book.
Prof. Bandi S. Herold is currently working as Professor & HOD for Benedictine Academy, Bangalore, India. He taught courses in Managerial Communication, Marketing Management, Strategic Management, Advertising & Brand Management and Global Marketing. He is a self-impetus proactive industrious professional with high learning creative capability. A lambent maestro of hegemony possesses prodigious calibre to cope up with the updated trends in the global scenario. Exposed to the Global World by publishing Online (Live) Business Management Articles, Research Papers in Journals, Subject Hand Books, participating & presenting Research papers in World Conferences at USA, China & Sri Lanka and by working Overseas. He exhibits global competent work-experience in the teaching profession. He worked for the International Cambridge University, abroad and produced scintillating results for the students. He stood as a backbone for the students of MBA in bringing prize winning awards and rewards from various management meets.
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