PART I: INTRODUCTION
1 Nature and Scope of Managerial Economics
2 Objectives of Business Firms
3 Some Fundamental Concepts and Business Decision Rules
4 Some Mathematical Tools of Economic Analysis
5 Optimization Technique
PART II: THEORY OF CONSUMER DEMAND AND DEMAND FORECASTING
6 Analysis of Consumer Demand
7 Analysis of Market Demand
8 Elasticity of Demand and Its Application
9 Demand Estimation and Forecasting
PART III: THEORY OF PRODUCTION AND COST ANALYSIS
10 Theory of Production
11 Theory of Cost and Break-Even Analysis
12 Linear Programming
PART IV: MARKET STRUCTURE, PRICING THEORY AND PRACTICES
13 Market Structure and Market Mechanism
14 Price and Output Determination under Perfect Competition
15 Price and Output Determination under Monopoly
16 Price and Output Determination under Monopolistic Competition
17 Price and Output Determination under Oligopoly
18 Game Theory and Strategic Behaviour of Oligopoly Firms
19 Managerial Theories of Firm
20 Pricing Strategies and Practices of Firms
PART V: CAPITAL BUDGETING AND INVESTMENT DECISIONS
21 Capital Budgeting and Investment Decisions under Certainty
22 Investment Decisions under Risk and Uncertainty
PART VI: MACROECONOMIC ASPECTS OF MANAGERIAL ECONOMICS
23 Macroeconomics: Definition, Scope and Application
24 National Income: Concepts and Measurements
25 Theory of National Income Determination
26 Analysis of the Monetary Sector
27 Theories of Economic Growth and Business Cycles
28 Theories of Inflation and Control Measures
PART VII: GOVERNMENT ROLE IN THE ECONOMY AND ECONOMIC POLICIES
29 Government Role in the Market Economy
30 Monetary Policy
31 Fiscal Policy of India
32 Corporate Social Responsibility
PART VIII: SOME INTERNATIONAL ASPECTS: GLOBALIZATION AND BALANCE OF PAYMENTS
33 Impact of Globalization on Business Environment
34 The Balance of Payments: Assessment and Adjustment
• Index
Number of Pages
756
Contributors
Author Info
D N Dwivedi
He obtained his M.Com., M.A. and Ph.D degrees from Banaras Hindu University and joined Ramjas College, University of Delhi, as a Lecturer in Economics in the year 1969. He retired from Ramjas College as Reader in August 2004. After his retirement, he joined Maharaja Agrasen Institute of Management Studies (MAIMS), Delhi, where he worked as Professor of Economics till January 2016.