Managing Public Relations (English, Hardcover, Grunig James E.)

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Author

Grunig James E.

Highlights

Language: English
Binding: Hardcover
Publisher: Holt, Rinehart & Winston
Genre: Business & Economics
ISBN: 9780030583377, 0030583373
Edition: 1984
Pages: 565

Description

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Specifications

Book Details

Imprint	Holt, Rinehart & Winston
Publication Year	1984

Dimensions

Width	19 mm
Height	238 mm
Length	195 mm
Weight	1053 gr

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