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    The Market Segmentation Workbook

    The Market Segmentation Workbook (English, Paperback, Dibb Sally)

    Price: Not Available
    Currently Unavailable
    Author
    Dibb Sally
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Cengage Learning EMEA
    • Genre: Business & Economics
    • ISBN: 9780415118927, 0415118921
    • Edition: 1996
    • Pages: 240
    Description
    This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
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    Specifications
    Book Details
    Imprint
    • Cengage Learning EMEA
    Publication Year
    • 1996
    Series & Set Details
    Series Name
    • Marketing Workbooks
    Dimensions
    Width
    • 12 mm
    Height
    • 233 mm
    Length
    • 154 mm
    Depth
    • 15
    Weight
    • 522 gr
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