Marketing 4.0 - Moving from Traditional to Digital

Marketing 4.0 - Moving from Traditional to Digital (English, Hardcover, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

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Marketing 4.0 - Moving from Traditional to Digital  (English, Hardcover, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

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109 Ratings & 7 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Pan Macmillan
    • Genre: Non-Fiction
    • ISBN: 9788126566938, 8126566930
    • Edition: 2017
    • Pages: 208
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  • Description
    Marketing has changed forever-this is what comes next
    Marketing 4.0 - Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 Is becoming imperative for productivity and this book shows you how to apply it to your brand today.
    Marketing 4.0 Takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
    Discover the new rules of marketing
    Stand out and create WOW moments
    Build a loyal and vocal customer base
    Learn who will shape the future of customer choice
    Every few years brings a "new" marketing movement, but experienced marketers know that this time its different, it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 Provides a solid framework based on a real-world vision of the consumer as they are today and as they will be tomorrow. Marketing 4.0 Gives you the edge you need to reach them more effectively than ever before.

    About the Author

    Philip Kotler Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.
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    Specifications
    Book Details
    Imprint
    • Wiley
    Publication Year
    • 2017 April
    Book Type
    • Non Fiction Book
    Contributors
    Authored By
    • Iwan Setiawan
    Additional Features
    Age Group
    • 18 - 99 Years
    Dimensions
    Width
    • 5.9 inches
    Height
    • 9.09 inches
    Frequently Bought Together
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    Ratings & Reviews
    4.5
    109 Ratings &
    7 Reviews
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    • 2
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    • 74
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    5

    Highly recommended

    Awesome.
    READ MORE

    Abhijeet Srivastava

    Certified Buyer, Lucknow

    Jan, 2019

    2
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    4

    Delightful

    Only one word awesome!
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    Kevin

    Certified Buyer, New Delhi

    Jun, 2017

    2
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    5

    Terrific

    A mind-blowing book for digital marketing
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    Tarikazad Mallick

    Certified Buyer, Hugli District

    Dec, 2017

    1
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    3

    Nice

    Nice book..
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    Flipkart Customer

    Certified Buyer, Bhopal

    Jul, 2017

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    1

    Terrible product

    wast of time and wast of money.
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    Flipkart Customer

    Certified Buyer, Haridwar

    Nov, 2018

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    5

    Perfect product!

    A good read.. Some Interesting insights about digital marketing
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    Hemant Taneja

    Certified Buyer, New Delhi

    5 months ago

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    5

    Worth every penny

    deliver within the time and behavior of delivery guy is humble
    READ MORE

    Vishal Jain

    Certified Buyer

    10 months ago

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    All 7 reviews
    Questions and Answers
    Q:is it useful for BBA semester 2
    A:Yes
    AmazingBuy
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    Q:Is it useful for beginners?
    A:Yes...for sure and also for marketing field personals.
    Neeraj Rajak
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    Q:is it useful for BBA 2nd semester
    A:Yes
    AmazingBuy
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    Q:it is mcom reference or not
    A:No
    Divya Kapoor
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    Q:is this book for digital marketing course and is it contains seo,smo,and all other modulesswith practical,please reply.
    A:No it only..presents an idea of application. A short portion is given abaout seo,smo and other modules!.... Ideas are brilliantly explained in this book.
    Neeraj Rajak
    Certified Buyer
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