Marketing 4.0 - Moving from Traditional to Digital

Marketing 4.0 - Moving from Traditional to Digital (English, Hardcover, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

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Marketing 4.0 - Moving from Traditional to Digital  (English, Hardcover, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: WILEY
    • Genre: Non-Fiction
    • ISBN: 9788126566938, 8126566930
    • Edition: 2017
    • Pages: 208
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    Description
    Marketing has changed forever-this is what comes next
    Marketing 4.0 - Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 Is becoming imperative for productivity and this book shows you how to apply it to your brand today.
    Marketing 4.0 Takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
    Discover the new rules of marketing
    Stand out and create WOW moments
    Build a loyal and vocal customer base
    Learn who will shape the future of customer choice
    Every few years brings a "new" marketing movement, but experienced marketers know that this time its different, it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 Provides a solid framework based on a real-world vision of the consumer as they are today and as they will be tomorrow. Marketing 4.0 Gives you the edge you need to reach them more effectively than ever before.

    About the Author

    Philip Kotler Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.
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    Specifications
    Book Details
    Imprint
    • Wiley
    Publication Year
    • 2017 April
    Book Type
    • Non Fiction Book
    Contributors
    Authored By
    • Iwan Setiawan
    Additional Features
    Age Group
    • 18 - 99 Years
    Dimensions
    Width
    • 5.9 inches
    Height
    • 9.09 inches
    Frequently Bought Together
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    Ratings & Reviews
    4.4
    74 Ratings &
    5 Reviews
    • 5
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    • 4
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    5

    Terrific

    A mind-blowing book for digital marketing
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    Flipkart Customer

    Certified Buyer, Hugli District

    30 Dec, 2017

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    3

    Nice

    Nice book..
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    Flipkart Customer

    Certified Buyer, Bhopal

    17 Jul, 2017

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    4

    Delightful

    Only one word awesome!
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    Kevin

    Certified Buyer, New Delhi

    16 Jun, 2017

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    5

    Highly recommended

    Awesome.
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    Abhijeet Srivastava

    Certified Buyer, Lucknow

    8 Jan, 2019

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    1

    Terrible product

    wast of time and wast of money.
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    Flipkart Customer

    Certified Buyer, Haridwar

    22 Nov, 2018

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    Questions and Answers
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