Marketing 4.0 - Moving from Traditional to Digital
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Marketing 4.0 - Moving from Traditional to Digital (English, Hardcover, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

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Marketing 4.0 - Moving from Traditional to Digital  (English, Hardcover, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan)

4.5
110 Ratings & 7 Reviews
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Highlights
  • Language: English
  • Binding: Hardcover
  • Publisher: Pan Macmillan
  • Genre: Non-Fiction
  • ISBN: 9788126566938, 8126566930
  • Edition: 2017
  • Pages: 208
Description
Marketing has changed forever-this is what comes next
Marketing 4.0 - Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow's consumer, this foundation shows why Marketing 4.0 Is becoming imperative for productivity and this book shows you how to apply it to your brand today.
Marketing 4.0 Takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Discover the new rules of marketing
Stand out and create WOW moments
Build a loyal and vocal customer base
Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different, it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 Provides a solid framework based on a real-world vision of the consumer as they are today and as they will be tomorrow. Marketing 4.0 Gives you the edge you need to reach them more effectively than ever before.

About the Author

Philip Kotler Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.
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Specifications
Book Details
Imprint
  • Wiley
Publication Year
  • 2017 April
Book Type
  • Non Fiction Book
Contributors
Authored By
  • Iwan Setiawan
Additional Features
Age Group
  • 18 - 99 Years
Dimensions
Width
  • 5.9 inches
Height
  • 9.09 inches
Ratings & Reviews
4.5
110 Ratings &
7 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 74
  • 24
  • 6
  • 2
  • 4
5

Highly recommended

Awesome.
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Abhijeet Srivastava

Certified Buyer, Lucknow

Jan, 2019

2
0
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4

Delightful

Only one word awesome!
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Kevin

Certified Buyer, New Delhi

Jun, 2017

2
0
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5

Terrific

A mind-blowing book for digital marketing
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Tarikazad Mallick

Certified Buyer, Hugli District

Dec, 2017

1
0
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3

Nice

Nice book..
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Flipkart Customer

Certified Buyer, Bhopal

Jul, 2017

1
0
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1

Terrible product

wast of time and wast of money.
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Flipkart Customer

Certified Buyer, Haridwar

Nov, 2018

1
2
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5

Perfect product!

A good read.. Some Interesting insights about digital marketing
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Hemant Taneja

Certified Buyer, New Delhi

6 months ago

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0
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5

Worth every penny

deliver within the time and behavior of delivery guy is humble
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Vishal Jain

Certified Buyer

11 months ago

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All 7 reviews
Questions and Answers
Q:is it useful for BBA semester 2
A:Yes
AmazingBuy
Flipkart Seller
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Q:Is it useful for beginners?
A:Yes...for sure and also for marketing field personals.
Neeraj Rajak
Certified Buyer
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Q:is it useful for BBA 2nd semester
A:Yes
AmazingBuy
Flipkart Seller
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Q:it is mcom reference or not
A:No
Divya Kapoor
Certified Buyer
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Q:is this book for digital marketing course and is it contains seo,smo,and all other modulesswith practical,please reply.
A:No it only..presents an idea of application. A short portion is given abaout seo,smo and other modules!.... Ideas are brilliantly explained in this book.
Neeraj Rajak
Certified Buyer
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