Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam

Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam (English, Paperback, Nitya Krishnan)

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Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam  (English, Paperback, Nitya Krishnan)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Disha
    • Genre: Entrance Exams Preparation
    • ISBN: 9789385846038, 9385846035
    • Edition: 1, 2015
    • Pages: 220
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  • Description

    Marketing Aptitude for Bank PO / Specialist Officer / Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO / Clerk / Specialist Officer / IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude. In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.

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    Specifications
    Book Details
    Publication Year
    • 2015
    Table of Contents
    • 1. Fundamentals of Marketing
      2. Scope of Marketing
      3. Core Concepts of Marketing
      4. Marketing Environment
      5. Marketing Mix
      6. Marketing Process and Marketing Plan
      7. New Product Development and Product Life Cycle
      8. Market Research
      9. Marketing Channels
      10. Customer Relationship Management
      11. Consumer Behaviour
      12. Branding, Packaging and Labelling
      13. Pricing
      14. Managing Mass Communications: Advertising, Sales Promotions, Events, Experiences and Public Relations
      15. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling
      16. Modern Marketing Trends
      17. Bank Marketing
      18. Glossary Practice Sets
      Practice Sets
      1. Practice Set - 1
      2. Practice Set - 2
      3. Practice Set - 3
      4. Practice Set - 4
      5. Practice Set - 5

    Dimensions
    Weight
    • 300 g
    In The Box
    • 1 Book
    Ratings and Reviews
    3.9
    74 Ratings &
    7 Reviews
    • 5
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    • 4
       24
    • 3
       10
    • 2
       5
    • 1
       6
    3

    Nice product

    Good book
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    Sanjay

    Certified Buyer

    22 Sep, 2017

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    5

    Wonderful

    Very helpful
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    Rakesh Manna

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    20 Sep, 2017

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    3

    Nice

    Quite helpful
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    Prashanth Shenoy

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    20 Oct, 2016

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    3

    Does the job

    Good
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    Aasif Khan

    Certified Buyer

    25 May, 2018

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    2

    Expected a better product

    Although content is good in this book but in mcq there are many mistakes and no explanation of answer also.
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    Flipkart Customer

    Certified Buyer

    7 Jan, 2018

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    5

    Wonderful

    It is very good for your help with the new York
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    Flipkart Customer

    Certified Buyer

    13 Sep, 2017

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    5

    Classy product

    awesome product. Delivery on time.
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    Moumita Das

    Certified Buyer

    16 May, 2017

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