Marketing Aptitude Test for Competitive Exams (Paperback, K. Kundan)
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Highlights
- Author: K. Kundan
- 204 Pages
- Language: English
- Publisher: BSC Publishing
Description
Table of Contents
1. An Introduction to Marketing
2. Product
3. Pricing
4. Place
5. Promotion
6. Advertising
7. Personal Selling
8. Sales Promotion
9. Publicity
10. Summary
11. Glossary
12. Practice Exercise
13. Model Test Papers
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