Marketing Aptitude Test for Competitive Exams
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Marketing Aptitude Test for Competitive Exams  (Paperback, K. Kundan)

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Highlights
  • Author: K. Kundan
  • 204 Pages
  • Language: English
  • Publisher: BSC Publishing
Description

Table of Contents

1. An Introduction to Marketing
2. Product
3. Pricing
4. Place
5. Promotion
6. Advertising
7. Personal Selling
8. Sales Promotion
9. Publicity
10. Summary
11. Glossary
12. Practice Exercise
13. Model Test Papers

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Specifications
Book
  • Marketing Aptitude Test for Competitive Exams
Author
  • K. Kundan
Binding
  • Paperback
Publishing Date
  • 2012
Publisher
  • BSC Publishing
Number of Pages
  • 204
Language
  • English
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