Marketing Chronicles - A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

Marketing Chronicles - A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras (English, Paperback, V Dwivedi Nimish)

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Marketing Chronicles - A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras  (English, Paperback, V Dwivedi Nimish)

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6 Ratings & 1 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Notion Press, Inc.
    • Genre: Business & Economics
    • ISBN: 9781947949157, 1947949152
    • Pages: 152
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    Book Details
    Imprint
    • Notion Press, Inc.
    Contributors
    Author Info
    • Nimish V. Dwivedi is a consumer marketing and financial services professional who has observed the changing and emerging landscape of marketing through living and working in Japan, Hong Kong, Singapore, UAE and Vietnam, besides always observing India outside in. Having graduated with a marketing major from one of India’s top business schools – Jamnalal Bajaj Institute of Management Studies, Nimish has had the privilege of working with and learning from some of the best marketing professionals in the industry. Starting his career fresh out of campus as an Executive Trainee at Asian Paints, Nimish has worked in senior leadership roles at Citibank, Standard Chartered, Paypal, Mashreq Bank and is currently the Business Director Cards and Payments at VP Bank – FE Credit based in Vietnam.
    Dimensions
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    • 9 mm
    Height
    • 203 mm
    Length
    • 127 mm
    Weight
    • 173 gr
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    Ratings & Reviews
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    A must read for a marketing and management students alike. Coincidence may be but just today I was reading an article in Times of India ‘how truckers are seeing an end to hardships’. I could correlate the article and the business opp mentioned in the article and ‘Marketing Chronicles’ book. The book states that Business travel is not just limited to jet-setting executives in suits and carrying the expensive MontBlanc/Hidesign bags, but also includes salesmen covering the length and breath of ...
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    Srikumar Chandrot

    Certified Buyer, Bangalore

    4 months ago

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