Marketing in a Digital & Data world - Getting to Know Your Customer – a Book for the Start-Up Entrepreneur and Millennial (English, Paperback, Walter Vieira)
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Marketing in a Digital & Data world - Getting to Know Your Customer – a Book for the Start-Up Entrepreneur and Millennial (English, Paperback, Walter Vieira)
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Walter Vieira has spent 14 years as a corporate executive with leading multi-nationals. He has accrued 33 years of experience as a management consultant with multinationals, large Indian conglomerates, medium-sized businesses, central and state governments, NGOs, and the social sector. He pioneered marketing consultancy in India and has engaged extensively in training and counselling corporations on cross-cultural issues in global marketing. More, he engaged in the management of NGOs. He has worked for more than 30-years across countries and cultures: from the USA and Europe to Africa as well as South and South East Asia. He was the founder Chairman of the Asia Pacific Conference of Management Consultants and the first President of the Institute of Management Consultants of India besides being the Chairman of ICMCI, the world apex body of management consultants. Brian Almeida has been a customer-centric executive from the very beginning.