MARKETING OF FINANCIAL SERVICES 1 (MBA Semester 2) (Paperback, Dr. Pradip Kumar Sinha)

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Author

Dr. Pradip Kumar Sinha

Highlights

Binding: Paperback
Publisher: Nirali Prakashan
ISBN: 9789361096792
Edition: e1, 2024
Pages: 228

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Description

1. Concept, Nature, and Scope of the Banking, 2. Overview of E-banking and History of E-banking, 3. Introduction to Merchant Banking, 4. Other Financial Services, 5. Marketing Strategy and Consumer Behaviour

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Book Details

Publication Year

2024

University Books Details

Stream	Business Administration
Degree/Diploma	MBA
Term	2nd Semester, 1st Year

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