Marketing Innovations in the Automotive Industry
Get notified when this item comes back in stock.

Marketing Innovations in the Automotive Industry (English, Hardcover, Candelo Elena)


Marketing Innovations in the Automotive Industry  (English, Hardcover, Candelo Elena)

Be the first to Review this product
28% off
Sold Out
This item is currently out of stock
Read More
  • Language: English
  • Binding: Hardcover
  • Publisher: Springer Nature Switzerland AG
  • Genre: Business & Economics
  • ISBN: 9783030159986, 3030159981
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations - the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Read More
Book Details
  • Springer Nature Switzerland AG
  • 235 mm
  • 155 mm
Have doubts regarding this product?
Safe and Secure Payments.Easy returns.100% Authentic products.
You might be interested in
Applied Sciences and Other Technologies Books
Special Offers
Shop Now
Society and Culture Books
Special Offers
Shop Now
Other Children Books
Top Offers
Shop Now
School Textbooks
Special Offers
Shop Now
Back to top