Marketing Management 13th Edition
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    Marketing Management 13th Edition (English, Paperback, Philip Kotler)

    Marketing Management 13th Edition  (English, Paperback, Philip Kotler)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson
    • ISBN: 9788131716830, 813171683X
    • Edition: 13th, 2008
    • Pages: 792
    Services
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    Description

    The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

    Key Features

    • NEW - Rural marketing memos in each chapter that provide tips and suggestions at all stages of marketing to rural customers, as well as directions in dealing with various marketing decisions
    • NEW - A South Asian perspective through new cases from South Asian countries that discuss a variety of aspects, including the socioeconomic characteristics of urban and rural consumers, demographics, and sociocultural nuances
    • NEW - Access to the cases of all the international versions of Marketing Management including USA, China, Middle East, Europe, Africa, Australia, and Canada
    • NEW - Cases on the companion Web site comprising teaching tips, take-home assignments, discussion, multiple-choice, and role-play questions
    • NEW - Breakthrough marketing boxes to highlight innovative and insightful marketing accomplishments by leading organizations Additional student and instructor resources are available.

    About the Author
    Dr. Philip Kotler
    has a doctorate in economics from MIT, and he has written many books on marketing management.

    Kotler has received many awards, including the first Distinguished Marketing Educator Award from American Marketing Association, and the Marketing Excellence prize from the European Association of Marketing Consultants and Sales Trainers.

    Kevin Lane Keller has been teaching marketing management and principles for many years, and he has also written books on marketing and related topics.

    Keller has been on the faculty of many major Universities and Business Schools, including the Stanford Graduate School of Business, University of North Carolina, and University of California.

    Other books by these authors include B2B Brand Management, Brand Sense: Sensory Secrets Behind the Stuff We Buy, Marketing Principles (Set of 2 Books), and A Framework for Marketing Management.

    Abraham Koshy is Professor of Marketing at IIM, Ahmedabad. He is a highly respected researcher, teacher, and consultant. He has published research papers in major business journals like Revue Fran?aise Du Marketing and Asian Journal of Marketing.

    Mithileshwar Jha is Professor of Marketing at IIM, Bangalore. He has a masters degree in management from IIM, Ahmedabad, and has also been a member of the faculty in many leading Indian management institutes like XLRI, Jamshedpur, and IIM, Lucknow.

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    Specifications
    Book Details
    • Publication Year
      • 2008
    • Table of Contents
      • PART I: Understanding Marketing Management

        1. Defining Marketing for the 21st Century
        2. Developing Marketing Strategies and Plans

        PART II: Capturing Marketing Insights

        3. Gathering Information and Scanning the Environment
        4. Conducting Marketing Research and Forecasting Demand
        PART III: Connecting with Customers

        5. Creating Customer Value, Satisfaction and Loyalty
        6. Analyzing Consumer Markets
        7. Analyzing Business Markets
        8. Identifying Market Segments and Targets

        PART IV: Building Strong Brands

        9. Dealing with Competition
        10. Creating Brand Equity
        11. Crafting the Brand Positioning

        PART V: Shaping the Market Offerings

        12. Setting Product Strategy
        13. Designing and Managing Services
        14. Developing Pricing Strategies and Programs

        PART VI: Delivering Value

        15. Designing and Managing Integrated Marketing Channels
        16. Managing Retailing, Wholesaling and Logistics

        PART VII: Communicating Value
        17. Designing and Managing Integrated Marketing
        18. Managing Mass Communications: Advertising, Sales
        19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling

        PART VIII: Creating Successful Long-Term Growth

        20. Introducing New Market Offerings
        21. Tapping into Global Markets
        22. Managing a Holistic Marketing Organization for the Long Run

    Contributors
    • Authored By
      • Philip Kotler
    University Books Details
    • Specialization
      • Mechanical Engineering, B.A(Psychology), B.A(Economics)
    Ratings and Reviews
    4.6
    48 Ratings &
    7 Reviews
    • 5
       37
    • 4
       8
    • 3
       1
    • 2
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    • 1
       1
    5

    Marketing Bible

    Philip Kotler's marketing management is a must for every marketing professional. Infact you can apply the techniques explained in this book to your professional career.

    Infact Abraham Koshy (IIM A) and Jha has given an Indian Perspective for this book. Great to keep it as a treasure, and go through it when you are confused with any of the marketing activities - It gives a structure.
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    SREEJITH S

    Certified Buyer

    30 Dec, 2011

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    5

    Readers Choice

    For any marketing student studying MBA in India this is THE BOOK you're looking for. Excellent material, outstanding examples with South Asian perspective. Specially for students of BBA(H)& MBA in WBUT, this your Marketing Bible.
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    Diptak Das

    Certified Buyer

    14 May, 2012

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    5

    The Geeta of Marketing

    It is undoubtedly the best and the most comprehensively written book on Marketing. Giving relevant practical examples, content is as real-time as it can be put on paper.
    All the concepts are touched with the same expertise and language is simple to comprehend as well.
    Just Get It !!
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    Vivek Chauhan

    Certified Buyer

    11 Apr, 2012

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    5

    Simply awesome

    Awesome
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    Suman Kumar

    Certified Buyer

    12 Feb, 2017

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    5

    great book

    very good book for management guys and very easily explained concepts with the help of examples as well as case studies with day to day used products whose brands are very well known .also it is the cheapest price available in the market
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    JAYESH SINHA

    Certified Buyer

    5 Aug, 2012

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    5

    value for money :)

    Marketing Management 813171683x
    by Philip Kotler Abraham Koshy Mithileswar Jha Kevin Lane Keller
    The South Asian edition of Marketing Management remains the bestselling textbook.

    Awesome delivery and right price.
    Thank you Flipkart :)
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    GARGI SARKAR

    Certified Buyer

    25 Jun, 2012

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    5

    Bible of Marketing

    This is a great book.. its called the Bible of Marketing.. Well explained in a easy to understand language..

    And as usual Flipkart at it best, got the book in just one day!! Great work guys.. Keep up the gud work..
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    Anirudh Menon

    Certified Buyer

    28 Nov, 2011

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