Marketing Management : A South Asian Perspective 14th Edition 14th  Edition
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    Marketing Management : A South Asian Perspective 14th Edition 14th Edition (English, Paperback, Kotler)

    Marketing Management : A South Asian Perspective 14th Edition 14th Edition  (English, Paperback, Kotler)

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    Author
    Features
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson India
    • ISBN: 9788131767160, 8131767167
    • Edition: 14th Edition, 2012
    • Pages: 736
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    Description

    Marketing Management: A South Asian Perspective is a highly informative book on marketing from the South Asian standpoint. The revised edition of the book has many new key features that make the book a must-read for those in the marketing field.

    Summary Of The Book

    Marketing Management is regarded as one of the best study materials on marketing throughout the world, and Marketing Management: A South Asian Perspective presents various dynamic theories and practices in marketing in such a manner, that the book today is extensively followed by a plethora of people including students, teachers and marketing professionals. This book retains the salient aspects of the previous editions and in addition presents plenty of fresh information on marketing from the global and local perspectives.

    One key feature of the updated version of Marketing Management: A South Asian Perspective is that it contains new vignettes at the beginning of each chapter that have the potential to trigger long bouts of meaningful classroom discussions on the subject. In addition, the Marketing Memo and Marketing Insight boxes have been revised in the 14th edition of the book that throws ample light on the challenges and chances marketers might face in rural South East Asia.

    Marketing Management: A South Asian Perspective also contains several new subsections and in-text cases that address the drastic alterations that have occurred in the marketing world today. A portion of the subject matter has also been reorganized to put the spotlight on South Asia, which is the focal point of the book. The book emphasizes on holistic marketing and the interdependencies that exist in the global marketing scenario in the present times. The book covers topics like Competitive Dynamics, Tapping into Global Markets, Communicating Value, Setting Product Strategy, and Creating Customer Value and Customer Relationships.

    Marketing Management: A South Asian Perspective discusses various marketing issues not only via prosaic information, but also in a more attention-captivating way through lecture slides and files containing test items.

    About The Authors

    Philip Kotler is regarded as a premier personality on marketing.

    His other books are Principles of Marketing, Marketing 3.0: From Products to Customers to the Human Spirit and Kotler on Marketing: How to Create, Win, and Dominate Markets.

    Kotler is currently a professor at Kellogg School of Management. Kotler has written over one hundred journal articles and 40 books. He has been conferred honorary degrees by the University of Zurich, Budapest School of Economic Science and Public Administration, the University of Stockholm, and many other universities.

    Kevin Lane Keller is a renowned top marketing academic and an experienced marketing teacher.

    Keller has authored Strategic Brand Management and Best Practice Cases in Branding.

    Kevin Lane Keller is a professor at Dartmouth College. He has previously taught at the University of California, Berkeley, and the Stanford Graduate School of Business.

    Abraham Koshy is a professor of Marketing at IIM, Ahmedabad. He is also an eminent consultant, researcher and corporate trainer.

    Other works of Koshy include Growth and Transformations of Small Firms in India, Managing Alternatives and Marketing of Information Products and Services.

    Professor Koshy is a visiting professor at Glasgow University and the European School of Management. Koshy was also a visiting professor at Strathclyde Business School.

    Mithileshwar Jha is a professor of Marketing at IIM, Bangalore. He is also a consultant.

    Read More
    Specifications
    Book Details
    • Publication Year
      • 2012
    Contributors
    • Author
      • Kotler
    University Books Details
    • Degree/Diploma
      • B.Tech, UG
    • Specialization
      • Computer Science Engineering, Electrical Engineering, Electrical Engineering, Electronics Engineering, Mechanical Engineering, Electronics and Communication Engineering, Metallurgical Engineering, Production Engineering
    • Subject
      • Engineering Economics and Management, Industrial Management, Principles of Marketing
    Frequently Bought Together
    Marketing Management : A South Asian Perspective 14th Edition 14th  Edition
    Marketing Management : A South Asian Perspective 14th Edition 14t...
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    4.5
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    By Certified Buyers 
    5

    BRAND NEW EXAMPLES FROM VARIOUS INDUSTRIES

    The new 14 edition is great, the examples given in it are of latest products that are launched in market in 2012, it is a bible of marketing.

    The book is outstanding & stunning!!!

    Service & Delivery of flipkart is great , i got the book at my doorstep just in 2 working days!!!!
    READ MORE

    Pratik Thakkar

    Certified Buyer

    26 Dec, 2012

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    5

    epic !!

    I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!

    Really Useful book :) :)

    cheers to the authors !! and the marketing guru himself.. Philip Kotler !!
    READ MORE

    kiran shetty

    Certified Buyer

    12 Mar, 2013

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    5

    BEST BOOK FOR "Marketing Management"

    ACCORDING TO ME THIS IS ONE OF THE BEST BOOK OF Marketing Management, I HAD EVER READ.
    Have you used this product?
    It's always better to review a product you have personally experienced.

    Educate your readers
    Provide a relevant, unbiased overview of the product. Readers are interested in the pros and the cons of the product.

    Be yourself, be informative
    Let your personality shine through, but it's equally important to provide facts to back up your opinion.

    Get your facts right!
    Nothing is w...
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    SOURAV KEDIA

    Certified Buyer

    4 Mar, 2013

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    WORST DEALER EVER

    Second hand used book was delivered by Flipkart..
    Book is really good (Ordered it since lost my old copy)
    I RECOMMEND FLIPKART TO REMOVE THIS DEALER FROM THEIR LISTING, otherwise change your company name to OLX..
    READ MORE

    Arpit Gupta

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    21 Aug, 2016

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    5

    The best of all

    The best book available in the market
    READ MORE

    Danish Khan

    Certified Buyer

    17 May, 2017

    4

    Very Good

    Highly recommended to all marketing lovers
    READ MORE

    mridhul k.m

    Certified Buyer

    13 May, 2017

    4

    Pretty good

    Good
    READ MORE

    Hirak Chakraborty

    Certified Buyer

    13 May, 2017

    5

    Good Book

    Awesome book for Marketing. Truly a guide.
    READ MORE

    Gyan Prakash

    Certified Buyer

    11 May, 2017

    5

    Excellent

    Its Bhagvar Gita for MBA students. Great reference book for Marketing Management.
    READ MORE

    Rohan patel

    Certified Buyer

    18 Jan, 2017

    5

    A good buy

    No need to stress on the importance of this book for MBA students, especially for the Marketing stream. Bought because it was available a the cheapest price over here.
    READ MORE

    Aditya Kendki

    Certified Buyer

    16 Oct, 2016

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    View all 62 reviews
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