Marketing Management : A South Asian Perspective 14th Edition 14th  Edition
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    Marketing Management : A South Asian Perspective 14th Edition 14th Edition (English, Paperback, Kotler)

    Marketing Management : A South Asian Perspective 14th Edition 14th Edition  (English, Paperback, Kotler)

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    Author
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson India
    • ISBN: 9788131767160, 8131767167
    • Edition: 14th Edition, 2012
    • Pages: 736
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    Description

    Marketing Management: A South Asian Perspective is a highly informative book on marketing from the South Asian standpoint. The revised edition of the book has many new key features that make the book a must-read for those in the marketing field.

    Summary Of The Book

    Marketing Management is regarded as one of the best study materials on marketing throughout the world, and Marketing Management: A South Asian Perspective presents various dynamic theories and practices in marketing in such a manner, that the book today is extensively followed by a plethora of people including students, teachers and marketing professionals. This book retains the salient aspects of the previous editions and in addition presents plenty of fresh information on marketing from the global and local perspectives.

    One key feature of the updated version of Marketing Management: A South Asian Perspective is that it contains new vignettes at the beginning of each chapter that have the potential to trigger long bouts of meaningful classroom discussions on the subject. In addition, the Marketing Memo and Marketing Insight boxes have been revised in the 14th edition of the book that throws ample light on the challenges and chances marketers might face in rural South East Asia.

    Marketing Management: A South Asian Perspective also contains several new subsections and in-text cases that address the drastic alterations that have occurred in the marketing world today. A portion of the subject matter has also been reorganized to put the spotlight on South Asia, which is the focal point of the book. The book emphasizes on holistic marketing and the interdependencies that exist in the global marketing scenario in the present times. The book covers topics like Competitive Dynamics, Tapping into Global Markets, Communicating Value, Setting Product Strategy, and Creating Customer Value and Customer Relationships.

    Marketing Management: A South Asian Perspective discusses various marketing issues not only via prosaic information, but also in a more attention-captivating way through lecture slides and files containing test items.

    About The Authors

    Philip Kotler is regarded as a premier personality on marketing.

    His other books are Principles of Marketing, Marketing 3.0: From Products to Customers to the Human Spirit and Kotler on Marketing: How to Create, Win, and Dominate Markets.

    Kotler is currently a professor at Kellogg School of Management. Kotler has written over one hundred journal articles and 40 books. He has been conferred honorary degrees by the University of Zurich, Budapest School of Economic Science and Public Administration, the University of Stockholm, and many other universities.

    Kevin Lane Keller is a renowned top marketing academic and an experienced marketing teacher.

    Keller has authored Strategic Brand Management and Best Practice Cases in Branding.

    Kevin Lane Keller is a professor at Dartmouth College. He has previously taught at the University of California, Berkeley, and the Stanford Graduate School of Business.

    Abraham Koshy is a professor of Marketing at IIM, Ahmedabad. He is also an eminent consultant, researcher and corporate trainer.

    Other works of Koshy include Growth and Transformations of Small Firms in India, Managing Alternatives and Marketing of Information Products and Services.

    Professor Koshy is a visiting professor at Glasgow University and the European School of Management. Koshy was also a visiting professor at Strathclyde Business School.

    Mithileshwar Jha is a professor of Marketing at IIM, Bangalore. He is also a consultant.

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    Specifications
    Book Details
    • Publication Year
      • 2012
    • Table of Contents
        • Preface
        • Acknowledgments

        PART 1 Understanding Marketing Management

        • Chapter 1 Defining Marketing for the 21st Century
        • Chapter 2 Developing Marketing Strategies and Plans

        PART 2 Assessing Market Opportunities and Customer Value

        • Chapter 3 Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research
        • Chapter 4 Creating Customer Value and Customer Relationships
        • Chapter 5 Analyzing Consumer Markets
        • Chapter 6 Analyzing Business Markets

        PART 3 Choosing Value

        • Chapter 7 Identifying Market Segments and Targets
        • Chapter 8 Competitive Dynamics
        • Chapter 9 Crafting the Brand Positioning
        • Chapter 10 Creating Brand Equity

        PART 4 Designing Value

        • Chapter 11 Setting Product Strategy
        • Chapter 12 Designing and Managing Services
        • Chapter 13 Developing Pricing Strategies and Programs

        PART 5 Delivering Value

        • Chapter 14 Designing and Managing Integrated Marketing Channels
        • Chapter 15 Managing Retailing, Wholesaling, and Logistics
        • PART 6 Communicating Value
        • Chapter 16 Designing and Managing Integrated Marketing Communications
        • Chapter 17 Managing Mass Communications
        • Chapter 18 Managing Personal Communications

        PART 7 Sustaining Growth and Value

        • Chapter 19 Introducing New Market Offerings
        • Chapter 20 Tapping into Global Markets
        • Chapter 21 Managing a Holistic Marketing Organization for the Long Run

        Appendix

        • Sonic Marketing Plan
        • Endnotes
        • Glossary
        • Image Credits
        • Name Index
        • Company, Brand, and Organization Index
        • Subject Index
    Contributors
    • Author
      • Kotler
    University Books Details
    • Degree/Diploma
      • B.Tech, UG
    • Specialization
      • Computer Science Engineering, Electrical Engineering, Electrical Engineering, Electronics Engineering, Mechanical Engineering, Electronics and Communication Engineering, Metallurgical Engineering, Production Engineering
    • Subject
      • Engineering Economics and Management, Industrial Management, Principles of Marketing
    Ratings and Reviews
    4.4
    456 Ratings &
    68 Reviews
    • 5
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    • 4
       108
    • 3
       24
    • 2
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    • 1
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    5

    BRAND NEW EXAMPLES FROM VARIOUS INDUSTRIES

    The new 14 edition is great, the examples given in it are of latest products that are launched in market in 2012, it is a bible of marketing.

    The book is outstanding & stunning!!!

    Service & Delivery of flipkart is great , i got the book at my doorstep just in 2 working days!!!!
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    Pratik Thakkar

    Certified Buyer

    26 Dec, 2012

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    5

    epic !!

    I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!

    Really Useful book :) :)

    cheers to the authors !! and the marketing guru himself.. Philip Kotler !!
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    kiran shetty

    Certified Buyer

    12 Mar, 2013

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    5

    BEST BOOK FOR "Marketing Management"

    ACCORDING TO ME THIS IS ONE OF THE BEST BOOK OF Marketing Management, I HAD EVER READ.
    Have you used this product?
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    Provide a relevant, unbiased overview of the product. Readers are interested in the pros and the cons of the product.

    Be yourself, be informative
    Let your personality shine through, but it's equally important to provide facts to back up your opinion.

    Get your facts right!
    Nothing is w...
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    SOURAV KEDIA

    Certified Buyer

    4 Mar, 2013

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    1

    WORST DEALER EVER

    Second hand used book was delivered by Flipkart..
    Book is really good (Ordered it since lost my old copy)
    I RECOMMEND FLIPKART TO REMOVE THIS DEALER FROM THEIR LISTING, otherwise change your company name to OLX..
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    Arpit Gupta

    Certified Buyer

    21 Aug, 2016

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    2

    Expected a better product

    book was used, that too belongs to some library, some one wrote their name on it as well.
    book condition was good.
    issue with seller.
    delivery from flipkart was on time
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    Flipkart Customer

    Certified Buyer

    19 Sep, 2017

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    5

    Best in the market!

    Exceptional packing !!!
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    Flipkart Customer

    Certified Buyer

    13 Aug, 2017

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    5

    Classy product

    Very nice book for marketing concepts, a must read.
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    Aafreen Sabahat

    Certified Buyer

    9 Aug, 2017

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    5

    Best marketing book

    Best marketing book to gain knowledge in marketing with indian case studies
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    Aditya Gharami

    Certified Buyer

    22 Jul, 2017

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    5

    The best of all

    The best book available in the market
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    Danish Khan

    Certified Buyer

    17 May, 2017

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    4

    Very Good

    Highly recommended to all marketing lovers
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    mridhul k.m

    Certified Buyer

    13 May, 2017

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