Marketing Management A South Indian Perspective Pearson Publication (Paperback, Philip Rather Kevin Lane Keller Abraham Koshy Mithileshwar Jha)

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Book	Marketing Management A South Indian Perspective Pearson Publication
Author	Philip Rather Kevin Lane Keller Abraham Koshy Mithileshwar Jha
Binding	Paperback
Publishing Date	2015
Publisher	PEARSON PUBLICATION
Edition	14TH ED
Number of Pages	719
Language	English
Genre	Business, Investing and Management
Book Subcategory	Other Books

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Key Features

MARKETING MANAGEMENT A SOUTH INDIAN PERSPECTIVE PEARSON PUBLICATION FEATURES Brand new chapter-opening vignettes that can serve as great classroom discussion starters Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the markets in South practical aspects of marketing and discuss the challenges and opportunities unique to rural Asia cases at the end of each chapter Many new in-text cases, in addition to Marketing Excellence Dramatic changes in the current marketing environment addressed through subsections on issues such marketing during economic downturns. the rise of sustainability and 'green" marketing, and the increasing role of digital media in marketing as Reorganized material to focus on customer value the central theme of the South Asian edition programs, Focus on holistic marketing- -the development, design and implementation of marketing processes, and activities that recognize the breadth and interdependencies of today's marketing environment Powerful teaching and learning support through detailed instructors' manual, PowerPoint ecture slides, and test-item

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