Himalaya Publishing House Marketing Management (Paperback, Dr. K....

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Marketing Management

2023

1. Introduction to Marketing, 2. Understanding the Marketing Environment, 3. Market Segmentation, Targeting and Positioning, 4. Buyer Behaviour (Consumer Behaviour), 5. Marketing Research, 6. Demand Measurement and Sales Forecasting, 7. Product Decisions, 8. The New Product Development Process, 9. The Concept of Product Life Cycle (PLC), 10. Services Marketing, 11. Pricing Decision and Strategies, 12. Distribution Decisions, 13. Marketing Communication, 14. Personal Selling and Sales Force Management, 15. Customer Relationship Management (CRM), 16. Marketing Planning, 17. Rural Marketing, 18. Consumerism, 19. Retail Management, 20. Global Marketing, 21. Insurance Marketing, 22. Basics of Digital Marketing, 23. New-Horizons in Marketing, 24. Indian Marketing Environment, 25. Competition Analysis and Strategic Response, 26. Event Marketing, 27. Marketing Information System (MkIS), 28. Business Marketing (B2B), 29. Social Marketing, 30. Neuromarketing, 31. Fundamentals of Marketing of Services, 32. Direct Marketing, 33. Case Study

Paperback

Himalaya Publishing House

9789356935488

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