Marketing Management  (English, Paperback, Kotler Philip)

must buy book if u want to become a entrepreneur

Certainly a good buy which touches upon all the major marketing concept with relevant examples. One can relate to it and is a reference book even while teaching specialization subjects of marketing. Creates a superb foundation if one can read it back to back!!! Anybody close to the sphere of marketing requires this book; as the adage goes-'back to basics' which is whats available in this book.
The only thing I did not like is that the cover is of a very light paper which makes it difficult to...

There is no need to discuss the Masters Writing #PhilipKotler, the book has superb content, more synchronized and updated with latest case studies and great examples.

Now the physical quality of paper is simply awesome, glossy​ paper is used, fully coloured, under 600 it is a great deal.

If you need this book, don't take time, go for it.

This book gives a good detail of lot of marketing management strategies with a soth asian perspective , mainly indian . A good book for marketing management beginners . Glossy pages and illustrative pictures . the book is worth reading . A VFM product.

gem for marketing a noob..

Great Product in genuine and unbelievable price .. Thanks flipcart for good and beautiful packaging, original product and fast delivery..

This is a great book.. its called the Bible of Marketing.. Well explained in a easy to understand language..

And as usual Flipkart at it best, got the book in just one day!! Great work guys.. Keep up the gud work..