One of the best books for freshers and experienced marketing students alike. The value theme introduced in the 5th edition really binds all the concepts together very well. However, chapter organization could've been better. For e.g. why discuss strategy before market research, demand forecasting etc. Strategy should ideally come in later chapters. Anyways, this is still not a deterrent. A good book for students and managers alike.

The way of mentioning of the facts are quite lucid and crisp along with some brilliant examples but lacks a bit of on-look points regarding marketing details and its perspective. The content wise segmentation and the various illustrations are good, only part which disappointed me is the presentation in few chapters; cases can be even more elaborate.

A simple decent book for beginners of Management & Marketing line aspires who want it as a secondary reference!!!!

The product which we take is more helpful to me.

GREAT BOOK. CONCEPT EXPLAINED IN VERY SIMPLE AND LUCID STYLE. MUST READ FOR MBA STUDENTS. CONCEPT PRESENTED BETTER THAN KOTLER.

I preferred this book over Kotler during my MBA at University of Pune. New edition has more elaborated case studies along with new marketing perspective and challenges. A must have book for all Indian marketing students.