Really the Gita of Marketing Managers . The content in this book is very helpful for the marketing studies. It also gives best examples that we daily go through in our daily life. Thank You

Bhagwatgita fr Marketing Each n everything u can find here explained it very nicely n quality of d book s vry gud gt delivered on 'tme tq fr Flipkart fr tat..

I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!

Really Useful book :) :)

cheers to the authors !! and the marketing guru himself.. Philip Kotler !!

must buy book if u want to become a entrepreneur

Certainly a good buy which touches upon all the major marketing concept with relevant examples. One can relate to it and is a reference book even while teaching specialization subjects of marketing. Creates a superb foundation if one can read it back to back!!! Anybody close to the sphere of marketing requires this book; as the adage goes-'back to basics' which is whats available in this book.
The only thing I did not like is that the cover is of a very light paper which makes it difficult to...

There is no need to discuss the Masters Writing #PhilipKotler, the book has superb content, more synchronized and updated with latest case studies and great examples.

Now the physical quality of paper is simply awesome, glossy​ paper is used, fully coloured, under 600 it is a great deal.

If you need this book, don't take time, go for it.

This book gives a good detail of lot of marketing management strategies with a soth asian perspective , mainly indian . A good book for marketing management beginners . Glossy pages and illustrative pictures . the book is worth reading . A VFM product.

gem for marketing a noob..

Great Product in genuine and unbelievable price .. Thanks flipcart for good and beautiful packaging, original product and fast delivery..

This is a great book.. its called the Bible of Marketing.. Well explained in a easy to understand language..

And as usual Flipkart at it best, got the book in just one day!! Great work guys.. Keep up the gud work..