Marketing Research | An Applied Orientation | Updated 7th Edition | - Pearson
Pearson Marketing Research | An Applied Orientation | Updated 7th...more
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Product highlights
Degree/Diploma
Degree
Age Group
14 - 16 Year
Key Features
1. Updated Content: Covers the latest trends and innovations in marketing research, including the use of big data, AI, and social media analytics., 2. Real-World Case Studies: Features fresh, real-world examples from companies like Purple Audacity, Datamatics, Drshti Strategic Research Services, and Qualisys India, demonstrating how businesses use marketing research to solve complex problems and make informed decisions., 3. Advanced Methodologies: Introduces advanced research methods such as data mining, predictive analytics, and the use of online surveys., 4. Expanded Focus on Ethics: Explores the ethical considerations in research practices, ensuring responsible and reliable data collection., 5. Practical Approach: Emphasizes how to design research projects, collect data, and interpret results to make actionable marketing decisions.
Width
8.5
Height
11
Depth
1.5
Weight
1750
Title
Marketing Research | An Applied Orientation | Updated 7th Edition | - Pearson
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