Marketing Research

Marketing Research (English, Paperback, Malhotra Naresh K.)

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Marketing Research  (English, Paperback, Malhotra Naresh K.)

4.5
105 Ratings & 12 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Pearson
    • Genre: Business & Economics
    • ISBN: 9789332555693, 9332555699
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    Description

    Marketing Research: An Applied Orientation is a comprehensive and practical guide for marketing professionals. The book comprises chapters on early phases of marketing research, research design formulation, data collection, and preparation, analysis and reporting. In addition, the book consists of several case studies, six Harvard Business School cases, and exercises to understand the complex concepts of market research better. This book will allow students of marketing research to experience and understand the interaction between marketing research and marketing decision-making.

    About Pearson

    Pearson Education has been publishing books on all genres like science, technology, law, business, humanities and others, and has been educating more than a hundred million people across the world. Their books have not only been helping students in learning, but are also aiding teachers and professionals. Pearson Education India publishes academic books and reference books in various fields like business and management, computer science and other engineering domains, competitive exam guides among other types of books. Some of the books published by Pearson Education India are Decision Support and Business Intelligence systems, Electromagnetic Field Theory, Computer Architecture and Organization, Managing Business Process Flows and A Critical Companion to Compulsory English.

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    • Pearson Education India
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    Ratings & Reviews
    4.5
    105 Ratings &
    12 Reviews
    • 5
       72
    • 4
       21
    • 3
       7
    • 2
       5
    • 1
       0
    5

    Best of the Bests

    The book covers the marketing research part very clearly with lots of examples. It has step by step procedures which a market researcher must know. It helps us in the practical field also. It also gives an extensive idea on spss analysis of data. It helps management students a lot.
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    Mukul Narayan

    Feb, 2012

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    4

    Awesome Book

    This book covers everything you wanted to know about marketing research . Its detailed real life case analysis helps you to understand the major hurdles faced by the companies and how did they tackle it . It also has a complete tutorial section for SPSS and SAS.
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    Harsh Asthana

    Sep, 2012

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    5

    Marketing Research - An Applied Orientation

    Flipkart has delivered the book in less than 48 hours in spite of the weekend and public holiday. Packing - as always - is superb! The 6th edition brings in updates to existing chapters and a whole new chapter "Structural Equation Modeling and Path Analysis". Has 22 cases to explore. You can learn SPSS and SAS on your own! Tips recommended for using the textbook are commendable. A MUST HAVE BOOK for folks specializing in Marketing.
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    Ramakrishna Kavirayani

    Certified Buyer

    Aug, 2012

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    3

    Three Stars

    The book is extremely helpful and the content is nice, however, the pages and few lines were drawn on some of the pages. Though apparently it don't seemed the book was already used, but brand new look was also not there.
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    NIRUPAM DEY

    Certified Buyer, Mumbai

    Aug, 2017

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    5

    Good One...

    Book is as per mark & latest and good service of flip kart...... price is lower compare to market 200 rs are saved...
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    Worth buying.....

    Certified Buyer, Bardoli

    Jan, 2015

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    5

    Excellent book

    I had bought this book on a colleague's reference, it has turned out be a good guide for me as a beginner in the field of research. Very good examples/cases from real world help me remember the concepts.
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    abha

    Certified Buyer, Delhi

    May, 2014

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    5

    Flipkart rocks - Delivery time, ease of purchase, packaging, it's all !!

    I purchased this book on Flipkart & everything of what i mentioned in by subject line is a true fact. No more words to describe how Flipkart has changed my shopping behaviour.
    I would recommend all to shop on Flipkart.
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    Ashutosh Mishra

    Certified Buyer, Bangalore

    Apr, 2014

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    5

    Excellent Book

    Excellent Content and Method used in writing ! The journey of this books reading is interesting and keeps you motivated to read it out.
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    Indresh Mishra

    Certified Buyer, Gurgaon

    Mar, 2014

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    5

    Very Good Book

    Book Marketing Research: An Applied Orientation 6th Edition is a very good book on research, its useful not only for the researchers in the field of marketing but also in other fields.
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    Sunita Arora

    Certified Buyer, Rohtak

    Feb, 2014

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    5

    A must for all the marketers !!

    Well structured and lucidly explained. Those who don't have a chance to attend formal MR lectures, this is the book to be taken for self learning
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    Satheesh kumar kannan M

    Certified Buyer, Indore

    Nov, 2013

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