Marketing Research
Get notified when this item comes back in stock.

Marketing Research (English, Paperback, Malhotra Naresh K.)

Share

Marketing Research  (English, Paperback, Malhotra Naresh K.)

4.5
113 Ratings & 11 Reviews
₹799
Sold Out
This item is currently out of stock
Author
Read More
Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Pearson Education India
  • Genre: Business & Economics
  • ISBN: 9789332555693, 9789332555693
Description

Marketing Research: An Applied Orientation is a comprehensive and practical guide for marketing professionals. The book comprises chapters on early phases of marketing research, research design formulation, data collection, and preparation, analysis and reporting. In addition, the book consists of several case studies, six Harvard Business School cases, and exercises to understand the complex concepts of market research better. This book will allow students of marketing research to experience and understand the interaction between marketing research and marketing decision-making.

About Pearson

Pearson Education has been publishing books on all genres like science, technology, law, business, humanities and others, and has been educating more than a hundred million people across the world. Their books have not only been helping students in learning, but are also aiding teachers and professionals. Pearson Education India publishes academic books and reference books in various fields like business and management, computer science and other engineering domains, competitive exam guides among other types of books. Some of the books published by Pearson Education India are Decision Support and Business Intelligence systems, Electromagnetic Field Theory, Computer Architecture and Organization, Managing Business Process Flows and A Critical Companion to Compulsory English.

Read More
Specifications
Book Details
Imprint
  • Pearson Education India
University Books Details
Specialization
  • Others
Ratings & Reviews
4.5
113 Ratings &
11 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 78
  • 23
  • 7
  • 5
  • 0
4

Awesome Book

This book covers everything you wanted to know about marketing research . Its detailed real life case analysis helps you to understand the major hurdles faced by the companies and how did they tackle it . It also has a complete tutorial section for SPSS and SAS.
READ MORE

Harsh Asthana

Sep, 2012

1
0
Report Abuse
5

Marketing Research - An Applied Orientation

Flipkart has delivered the book in less than 48 hours in spite of the weekend and public holiday. Packing - as always - is superb! The 6th edition brings in updates to existing chapters and a whole new chapter "Structural Equation Modeling and Path Analysis". Has 22 cases to explore. You can learn SPSS and SAS on your own! Tips recommended for using the textbook are commendable. A MUST HAVE BOOK for folks specializing in Marketing.
READ MORE

Ramakrishna Kavirayani

Certified Buyer

Aug, 2012

1
0
Report Abuse
5

Super!

Fantastic book for MR
READ MORE

Prashant Kumar

Certified Buyer

2 months ago

0
0
Report Abuse
3

Three Stars

The book is extremely helpful and the content is nice, however, the pages and few lines were drawn on some of the pages. Though apparently it don't seemed the book was already used, but brand new look was also not there.
READ MORE

NIRUPAM DEY

Certified Buyer, Mumbai

Aug, 2017

0
0
Report Abuse
5

Good One...

Book is as per mark & latest and good service of flip kart...... price is lower compare to market 200 rs are saved...
READ MORE

Worth buying.....

Certified Buyer, Bardoli

Jan, 2015

0
0
Report Abuse
5

Excellent book

I had bought this book on a colleague's reference, it has turned out be a good guide for me as a beginner in the field of research. Very good examples/cases from real world help me remember the concepts.
READ MORE

abha

Certified Buyer, Delhi

May, 2014

0
0
Report Abuse
5

Flipkart rocks - Delivery time, ease of purchase, packaging, it's all !!

I purchased this book on Flipkart & everything of what i mentioned in by subject line is a true fact. No more words to describe how Flipkart has changed my shopping behaviour.
I would recommend all to shop on Flipkart.
READ MORE

Ashutosh Mishra

Certified Buyer, Bangalore

Apr, 2014

0
0
Report Abuse
5

Very Good Book

Book Marketing Research: An Applied Orientation 6th Edition is a very good book on research, its useful not only for the researchers in the field of marketing but also in other fields.
READ MORE

Sunita Arora

Certified Buyer, Rohtak

Feb, 2014

0
0
Report Abuse
5

A must for all the marketers !!

Well structured and lucidly explained. Those who don't have a chance to attend formal MR lectures, this is the book to be taken for self learning
READ MORE

Satheesh kumar kannan M

Certified Buyer, Indore

Nov, 2013

0
0
Report Abuse
5

marketing research

The product is genuine and good.The product is reached to me within seven days though my region is far from cities.I am satisfied with flipkart services.I will shop on flipkart when i need anything.please serve for a long time for us..
thank u...
READ MORE

LASKER KOMOL

Certified Buyer

May, 2013

0
0
Report Abuse
+
All 11 reviews
Have doubts regarding this product?
Safe and Secure Payments.Easy returns.100% Authentic products.
You might be interested in
Other Self-Help Books
Min 20% Off
Shop Now
Religion and Belief Books
Min 20% Off
Shop Now
Society and Culture Books
Min 30% Off
Shop Now
General Commerce Books
Min 10% Off
Shop Now
Back to top