This is a good book and chronologically written. The concepts are brilliantly explained. The only field where I feel book can improve is by adding some more recent contents. Proper relationship between military and marketing warfare has been established.

I first read this 25 years ago. It changed my thinking on Marketing for ever. This book can never be obsolete, even if the case studies are.
Those who have not read the original must definitely read this. Those that have can, read again and ruminate!!!!

This book has only one good thing and that is the title.when you will read this book it will give you a feel as if you are reading a history boo on the wars.not a good book to read and its waste of money.it has no points on marketing.pls dont buy.

This book contains some obsolete ideas and case studies. Some of the examples he quotes are hard to understand if u have no exposure to US market ex: Cambell Soups and Burger Kings are alien brands in India. This is just an example. There are so many of such examples that I can quote. The concepts that he talks about were definitely ground breaking when this as published first but now that are reduced to mere clichés. Over all I would give this 2 stars if this is your first marketing book the...