This Is Marketing: You Can't Be Seen Until You Learn To See  (Paperback, Godin Seth)

The Financial Times' monthly book selection. Through his blog, online courses, talks, and best-selling books, Seth Godin has educated and inspired millions of business owners, marketers, leaders, and fans from all walks of life over the past 25 years. From Permission Marketing to Purple Cow to Tribes to The Dip, he is the creator of innumerable concepts and expressions that have entered common usage in business. Godin now presents the essence of his marketing knowledge in a single approachable, enduring package for the first time. His strategy is based on a key idea: Great marketers use marketing to solve problems for other people, not for their company's problems. They improve the world; they don't just make noise. Truly