Mass Communication in India

Mass Communication in India (English, Paperback, Kumar Keval J.)

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Mass Communication in India  (English, Paperback, Kumar Keval J.)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Jaico
    • Genre: Social Science
    • ISBN: 9788172243739, 8172243731
    • Pages: 628
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  • Description

    Mass Communication In India is an informative, comprehensive, and analytical textbook on Mass Communication, covering both, its theory, as well as recent trends.

    Summary Of The Book

    Mass Communication In India is a thorough and comprehensive book that utilises the author's deep understanding and sound knowledge of the field of mass communication and media. Packed with updated information on the trends and developments that have taken place in the media in recent years, this fourth edition backs up its theory adequately by providing readers with figures and facts.

    Traditional Mass Communication Theory has been facing many challenges posed by the rapid technological advancements in the areas of computing, broadcasting, telecommunications, and other forms of media. Keeping this in view, Mass Communication In India brings in a fresh perspective for students of mass communication by adding entirely new sections, namely, one on Telecommunications and New Information Technology, and the other on, Mass Media, Intellectual Property Rights, and the Public Domain.

    This updated and revised fourth edition is compact inspite of its exhaustive coverage of the relevant topics, and is divided into five major sections. The book begins by introducing readers to the general theory of communication, and moves on to its next section on Mass Media, which sheds light on subtopics related to it, including, television, public relations, radio, advertising, folk media, cinema, journalism, group media, and so on.

    Section three pertains to the media audience perspective, and discusses audience sociology and psychology. The next section reviews the ‘Effects’ aspect of mass media, while the fifth section entitled Media and Development, presents research findings related to the concept of development, and audience behaviour.

    It is encouraging to know and an attractive feature of the book, that it lists out section-wise Suggested Readings, emphasising those books written by Indian authors. The book has been praised by noted communication experts in the country, and stands out as a dual purpose academic textbook, one that also presents a refreshing and contemporary critical analysis on recent media development across sections of industry, reflecting trends in communication theory and research.

    About Keval J. Kumar

    An eminent media and communications expert, Keval J. Kumar is the founder-director of RECMER (the Resource Centre for Media Education and Research), Rune, as well as a Visiting Faculty at MICA (Mudra Institute of Communication), ISB&M (International School of Business and Media), and Indira School of Communication.

    He has authored seven books, including Media Education, Communication, and Public Policy: An Indian Perspective, and The Complete Guide to Mass Communication.

    He earned his doctorate in Mass Communication from the University of Leicester, UK, and has taught at several institutions including, Ohio State University, USA, Jacobs University, Bremen, Germany, Bahrain Training Institute, Manama, and Symbiosis Institute of Mass Communication, where he was also the Director. He was the Chief Advisor to the 'Media Studies' committee formed for NCERT's syllabus and textbooks, and many of his articles have been published in academic journals and books on Communication. An Associate Member of ORBICOM, the Association of UNESCO Chairs in Communication, he also Chaired the Media Education Research Section, International Association of Media and Communication Research (IAMCR), from 1998 to 2006.

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    Specifications
    Book Details
    Imprint
    • Jaico Publishing House
    Edition Type
    • Revised and Updated
    Table of Contents
    • Preface
      Section 1
      Introduction to Communication Theory
      Section 2
      The Mass : History practices, Values
      Section 3
      Psychology and Sociology of Media Audiencs
      Section 4
      Communication and society: Uses, Effects, Representions
      Section 5
      Mass Media, Culture and Development
      Section 6
      Information Technology, Telecommunicaion and the Internet
      Section 7
      Mass Media, Intellectual poperty Rights
      and the public Domain

    Contributors
    Author Info
    • Keval J. Kumar is currently Reader in the Department of Communication and Journalism, Pune University, where he was instrumental in launching the Master's programme in Communication. He is a visiting professor at several institutes and university departments, and guides doctoral candidates. He has a doctorate in Mass Communication from the University of Leicester. He was a member of the UGC Panel on Communication and Journalism (992-94) and Head of Department (1993-94) at Pune University. He is the author of Media Education, Communication and Public Policy: And Indian Perspective, Business Communication, Advertising: A Critical View, workbooks on Communication Skills, and co-author of Environmentalism and the Mass Media: The North-South Divide. Besides, he has published widely in academic journals and edited books on the discipline of Communication.
    University Books Details
    Degree/Diploma
    • UG
    Specialization
    • Journalism and Mass Communication
    Subject
    • Online Journalism
    Term
    • 7th Semester
    Frequently Bought Together
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    Ratings & Reviews
    4.4
    605 Ratings &
    53 Reviews
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    4

    excellent book for ugc entrance preparation

    hi hats off to flipkart... awsome packing awsome delivery time... really flipkart is an awsome online shopping facility... thanks flipkart guys...
    about the book

    keval j kumar nicely described about the mass communication special emphasis on indian media. but he perhaps forgot to mention the western theories and models which are offrepeated questions in UGC NET exam... overall nice book
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    aditya

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    17 Nov, 2011

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    5

    Fabulous!

    good
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    Ajit Singh

    Certified Buyer, Noida

    31 Oct, 2018

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    3

    Just okay

    The book is good but packaging is bad..
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    Sweta Saha

    Certified Buyer, Suri

    14 Aug, 2018

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    4

    Delightful

    Very useful book for journalism students.
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    Flipkart Customer

    Certified Buyer, North Twenty Four Parganas District

    18 Jul, 2018

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    5

    Classy product

    Good
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    nisha yadav

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    4 Apr, 2018

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    5

    Simply awesome

    Good Quality
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    Flipkart Customer

    Certified Buyer, Ahmadnagar District

    17 May, 2019

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    3

    Nice

    good
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    Abhijeet Krishan

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    8 May, 2019

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    5

    Terrific

    my every query is in there
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    Kayan Khatun

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    20 Apr, 2019

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    5

    Best in the market!

    Quick delivery...packing was awesome...thank you flipkart 😘😘
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    Flipkart Customer

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    12 Apr, 2019

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    5

    Perfect product!

    fully satisfied
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    All 53 reviews
    Questions and Answers
    Q:IS there amswer about role of editor
    A:Yes this is like bhagwat geeta for journalism . .
    Ansh Mavani
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    Q:wanted to see the syllabus headings
    A:yes
    Govardhan Reddy
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