Mastering Fashion Marketing (English, Paperback, Jackson Tim)

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Author

Jackson Tim

Highlights

Language: English
Binding: Paperback
Publisher: Bloomsbury Publishing PLC
Genre: Business & Economics
ISBN: 9781403919021, 9781403919021
Pages: 240

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Description

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Specifications

Dimensions

Height	234 mm
Length	156 mm
Depth	0.98
Weight	605 gr

Series & Set Details

Series Name

Palgrave Master Series

Book Details

Imprint	Red Globe Press
Publication Year	February

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