MAX FACTOR Facefinity All Day Flawless Foundation - Light Ivory Foundation  (Light Ivory, 119 g)

All bottled up! Touch-proof. Shine-proof. Lifeproof: The Max Factor Facefinity All Day Flawless 3 in 1 foundation is a blend of the three essentials - primer, concealer and SPF 20 foundation. Formulated with the flexi-hold technology, it designed to give flawless coverage, that is long-lasting whilst feeling feather-light. Available in 40 shades to suit most skin tones, it waterproof with a matte finish. Features: Oil-free, 3-in-1 primer-foundation-concealer formula that stays flawless all day Touch-proof, waterproof foundation, with a soft-focus, matte finish Apply to the face, neck and decolletage for a seamless finish With SPF 20 to protect your skin from the sun This product is vegan About the Brand: Never abiding by the status quo, Max Factor challenged the norm that makeup was not for all women. It was 1904, when Max Factor opened a cosmetics store in LA. It soon became a staple spot for many on-screen actresses. Factor created colour harmony face powders to ensure faces appeared matte on camera. His expertise quickly spread, and he soon began customising formulas and shades that looked glamorous but realistic on screen. From mascara to foundation, eye shadow to lip gloss, Max Factor put simple and easy transformative tools for makeup artistry into the hands of every woman, enabling her to maximize her unique potential to recreate magic and expertise.