For foundation that stays on, Facefinity All Day Flawless 3-in-1 Foundation has got your skin covered. Discover the unique primer-concealer-foundation hybrid, featuring a multi-tasking, full coverage formula that blends easily onto skin. It glides over imperfections, dark circles and uneven skin tone, leaving a matte, yet radiant finish. Exclusive Flexi-holdâ„¢ technology moves with your skin, delivering ultimate comfort during wear with an ultra-lightweight finish. Plus, the waterproof, sweat-proof, touch-proof finish lasts from day to night. Simply sweep onto skin for a flawless look.Features:Oil-free, 3-in-1 primer-foundation-concealer formula that stays flawless all dayTouch-proof, waterproof foundation, with a soft-focus, matte finishApply to the face, neck and decolletage for a seamless finishAbout the Brand: Never abiding by the status quo, Max Factor challenged the norm that makeup was not for all women. It was 1904, when Max Factor opened a cosmetics store in LA. It soon became a staple spot for many on-screen actresses. Factor created colour harmony face powders to ensure faces appeared matte on camera. His expertise quickly spread, and he soon began customising formulas and shades that looked glamorous but realistic on screen. From mascara to foundation, eye shadow to lip gloss, Max Factor put simple and easy transformative tools for makeup artistry into the hands of every woman, enabling her to maximize her unique potential to recreate magic and expertise.