McQuail’s Media and Mass Communication Theory
SAGE Publications India Pvt Ltd McQuail’s Media and Mass Communic...more
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Product highlights
Key Features
• Boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication
• Inclusion of a diverse and global range of voices, histories and examples from across the field
• Further discussion of the ethics of media and mass communication in all chapters
Title
McQuail’s Media and Mass Communication Theory
Publication Year
2021 September
Book Type
Communication
Number of Pages
628
Product Form
Paperback
Publisher
SAGE Publications India Pvt Ltd
Source ISBN
9789354791017
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