Media on the Block - How Blockchain Technology will disrupt the Media and Entertainment Industry  (Paperback, Chandni Davda)

Blockchain is the next big thing after the Internet. Media on the Block breaks down the concept of applying Blockchain technology in media (now better known as Web3) by raising thought-provoking questions and keeping in mind the pros and cons. Simple, easy to read, with touches of humour and empathy, the book aims to be accessible to every reader. It cuts through the jargons of Web3, NFT, Smart Contracts, Metaverse and uses real-time examples to demystify Blockchain for those who know nothing about it. Media on the Block is a must read for greater awareness and a deeper understanding of the subject and to determine how it could work to your advantage. It explores Blockchain as a critical game changer not only in finance, but as a technology with tremendous ripple effect on the masses through the media industry - including different Web3 platforms that are currently accessible for businesses, media companies, content creators, students, PR and marketing professionals and how to leverage them successfully. The take-away is simple: Blockchain is here to stay and benefits are immense. It would be wise for us to evaluate it and evolve with it, rather than get eclipsed by it.