Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model (English, Paperback, Soto J. Tatiana)
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Diplomica
- Genre: Business & Economics
- ISBN: 9783836658720, 9783836658720
- Pages: 108
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