Like a reset button for the skin, this anti-aging serum transforms skin on contact with Knu Anit-Aging Face Lift Serum. This unique blend of nature's finest anti-aging extracts combined with clinically validated active ingredients, lifts, firms and brightens skin of the face neck and decolletage. Suitable for all skin types except sensitive. Unlike many companys that rely on a single key ingredient, Knu offers a unique and powerful combination of anti-aging ingredients and is endorsed by Eric Braverman, M.D., a leading authority on anti-aging medicine, who uses Knu as well as recommending it to his patients. Science, Meet Nature. Nature, Meet Science. Because we believe in the balance of science and nature, our formulas blend potent actives with a precise concentration of 100% organic ingredients to deliver high performing, efficacious products and powerful, clinically validated results. We Love What's In It. Instead we use "nature's first aid kit" -100% Certified Organic Aloe Vera-as a base which hydrates, softens, soothes and nourishes the skin with more than 75 nutrients including 20 minerals, 18 amino acids and 12 vitamins. ...You Will Love What's Not In It. Our formulas are free of parabens, sulfates, phthalates, synthetic fragrance and artificial dyes. Many skincare lines use water as their first ingredient and although water is great to drink it simply dilutes and doesn't add any value to ingredients. Other brands may use alcohol or mineral oils as a base to their products, and just like water-these only serve as fillers and can dry or suffocate the skin. We Never Test On Animals (They're Just Too Darn Cute) We do not test on animals. In fact, before any of our products are approved to be a part of the Michael Todd assortment, each and every product is tested on the Michael Todd team to ensure they perform at the highest levels of efficacy and deliver a supreme brand experience.