Microeconomics and Behavior  (English, Paperback, Frank Robert)

This book covers the essential principles of microeconomics by exploring the relationship between economic analysis and human behavior. Its clear narrative appeals to students, and its numerous examples help students capture economic intuition. This book both introduces modern topics not often found in intermediate textbooks and encourages the reader to think like an economist.

Key Features

• This edition more closely links the end of chapter materials (exercises and problems) with the text's concepts and examples. Students now can more readily relate the economic concepts to the pedagogy.
• Robert Frank employs a leaner discussion of microeconomic models in this edition. This selective treatment better allows the learner to concentrate on only those concepts important to a fuller understanding of the model. All the standard models are covered, but more precisely than before.
• Eight appendixes will be available on the web at http://www.mhhe.com/economics/frank. Custom publication is an option if print copy is needed. These appendixes provide more information and more extensive mathematics for more rigorous courses.
• Expanded supplements (Test Bank and Study Guide) offering a fuller selection of problems.
• An exceptionally clear writing style engages students in the fundamentals of microeconomics.
• The generous use of worked examples and exercises promotes a solid understanding of economic principles. These are clearly indicated in the table of contents.
• An extraordinarily complete and detailed coverage of the rational consumer choice model (chs. 3, 4, and 5).
• Distinctive optional chapters (6,7, and 8) explore incomplete information, altruism, and cognitive limitations. These chapters on economic behavior bring the subject of economics to life for the students. Robert Frank is famous for his original research on the economics of human behavior and is the author of several "trade" books on the topic.
• Chapters on capital and government (15 and 18) along with the chapters on economic behavior, give the instructor an unusual range of topic coverage.