Modeling Techniques in Predictive Analytics with Python and R - A Guide to Data Science

Modeling Techniques in Predictive Analytics with Python and R - A Guide to Data Science (English, Paperback, Thomas W. Miller)

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Modeling Techniques in Predictive Analytics with Python and R - A Guide to Data Science  (English, Paperback, Thomas W. Miller)

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    • Language: English
    • Binding: Paperback
    • Publisher: Pearson
    • ISBN: 9789353065737, 9353065739
    • Edition: 1, 2018
    • Pages: 448
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    Today, successful firms win by understanding their data more deeply than competitors do. They compete based on analytics. In Modeling Techniques in Predictive Analytics, the Python edition, the leader of Northwestern University’s prestigious analytics program brings together all the up-to-date concepts, techniques, and Python code you need to excel in analytics. Thomas W. Miller’s balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. This important reference addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, Web and text analytics, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and even spatio-temporal data. For each problem, Miller explains:
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    Publication Year
    • 2018 9
    Number of Pages
    • 448
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    Author Info
    • THOMAS W. MILLER is faculty director of the Predictive Analytics program at Northwestern University. He has designed courses for the program, including Marketing Analytics, Advanced Modeling Techniques, Data Visualization, Web and Network Data Science, and the capstone course. He has taught extensively in the program and works with more than forty other faculty members in delivering training in predictive analytics and data science.
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