Key Features
Today's definitive, comprehensive guide to using predictive analytics to overcome business challenges – now updated and reorganized for more effective learning!
Teaches modeling techniques conceptually, with words and figures – and then mathematically, with the powerful Python language
Restructured standalone chapters provide fast access to all the knowledge you need to solve any category of problem
Covers segmentation, brand positioning, product choice modeling, pricing, finance, sports analytics, Web/text analytics, social network analysis, and more
Helps you leverage traditional techniques, machine learning, data visualization, and statistical graphics
Designed for wide applicability and ease of use: requires no linear algebra or advanced math
Contains updated source material throughout
Now leads directly into Pearson's pioneering Data Science Series: cutting-edge texts on advanced modeling for business managers, modelers, and programmers alike