The Modi Effect: Inside Narendra Modi's campaign to transform India
    The Modi Effect: Inside Narendra Modi's campaign to transform India (Hardcover, Lance Price)

    The Modi Effect: Inside Narendra Modi's campaign to transform India  (Hardcover, Lance Price)

    58 Ratings & 6 Reviews
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    • Binding: Hardcover
    • Publisher: Hodder & Stoughton
    • ISBN: 9781473610897, 1473610893
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    The Modi Effect: Inside Narendra Modi's Campaign to Transform India, by Lance Price, delves into Modi's campaign plan that was a master-class in modern-world electioneering. He and his team broke new ground in the ways they used social media, the Internet, mobile phones and other forms of digital technologies.

    Summary of the Book

    Modi made sure he participated in thousands of public events during the election campaign. But he was sure that it would be impossible to visit each and every town and village in this vast country. The solution was “Virtual Modi” - a life-size 3D hologram  that was beamed to those parts that he could not reach in person. This, along with several other pioneering techniques made millions of Indian youngsters cast their votes. And Modi did manage to gloriously win the election by defeating the previously governing Congress Party.

    About Lance Pride

    Lance Pride  is a famous Political Strategy Consultant who has served at 10 Downing Street as a deputy to Alastair Campbell. He was the Labour Party's Director of Communications when Tony Blair secured his second landslide. Before joining Number Ten, Pride was working as a BBC Political Correspondent for several years.

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    Book Details
    • Imprint
      • Hodder & Stoughton
    • Author
      • Lance Price
    • Width
      • 1.22 Inches (US)
    • Height
      • 9.45 Inches (US)
    • Length
      • 6.54 in
    • Weight
      • 632.0 Grams
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    By Certified Buyers 

    A good insight into Mr.Modi's hugely successful campaign

    Just like many others, I was curious to understand how the hugely successfully campaign was carried out by Mr. Modi and the BJP for the 2014 general elections. This book definitely provides a lot of details, obtained from several quarters including party workers at different levels, organisers, ad agencies, TV, print and social media. However, the author was not able to meet with the master strategist Mr. Amith Shah for various reasons. Not that Mr. Shah would have provided much insight into ...

    Kiran Vasu

    Certified Buyer

    24 Mar, 2015

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    Very good book

    It is a very good book if someone wants to know the details about the 2014 General Election campaign by Modi.The author has tried to be as neutral as possible.He has tried to present facts as they were without bringing his own ideological slant in the book.I guess Lance Prince being a foreigner has helped him write an unbiased book.

    Varun Dutta

    Certified Buyer

    28 Jun, 2016

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    Very Close Account of a Very Remarkable Person.

    I'm no fan of Modi. I see him only as as a remarkable political leader. Narendra Modi, is a very intriguing personality and he deserves to be very proud. He was not born with a silver spoon. The story of how he achieved his academic credentials, worked for the great organisation RSS, laboured his way to the peak of political success, and more importantly, to the hearts of his countrymen is no ordinary story. He doesn't drink, doesn't smoke, is strictly vegetarian and leads a monastic life. Hi...

    Abhishek Sharma

    Certified Buyer

    23 May, 2015

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    Insights into the making of the best PM india ever had!

    The author has done good amount of research and is very unbiased while expressing his views about Modi. Personally , it has been inspiring for me.
    The nuances of politics in India is well known. Lance Price had made a sincere attempt in presenting what he understood to common reader.
    Commendable job. I sincerely hope the legacy continues and the assessment made in the book will see the light.

    Venkata Mujje

    Certified Buyer

    4 Jan, 2017

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    Good quality product

    A informative book!

    Flipkart Customer

    Certified Buyer

    9 Dec, 2016

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    awesome product

    must read for those who follows modi and also for those who need to be introduced to reality,sorting out all the misconceptions.... outstanding one!!

    Himanshu Katiyar

    Certified Buyer

    26 Apr, 2015

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