The Modi Effect: Inside Narendra Modi's Campaign to Transform India, by Lance Price, delves into Modi's campaign plan that was a master-class in modern-world electioneering. He and his team broke new ground in the ways they used social media, the Internet, mobile phones and other forms of digital technologies.
Summary of the Book
Modi made sure he participated in thousands of public events during the election campaign. But he was sure that it would be impossible to visit each and every town and village in this vast country. The solution was “Virtual Modi” - a life-size 3D hologram that was beamed to those parts that he could not reach in person. This, along with several other pioneering techniques made millions of Indian youngsters cast their votes. And Modi did manage to gloriously win the election by defeating the previously governing Congress Party.
About Lance Pride
Lance Pride is a famous Political Strategy Consultant who has served at 10 Downing Street as a deputy to Alastair Campbell. He was the Labour Party's Director of Communications when Tony Blair secured his second landslide. Before joining Number Ten, Pride was working as a BBC Political Correspondent for several years.
A good insight into Mr.Modi's hugely successful campaign
24 Mar, 2015
Very Close Account of a Very Remarkable Person.
23 May, 2015
Very good book
28 Jun, 2016
Insights into the making of the best PM india ever had!
4 Jan, 2017
Good quality product
9 Dec, 2016
26 Apr, 2015