This book is not about money perse. It is not about mutual funds, shares, gold, silver, interests, fixed deposites and about other ways and means to invest and make money. This is about how the emotions of money and love play out with their inherent foolishness and about how it makes otherwise smart and self-respecting people feel, and act, ridiculous. This happens to such an extent that it appears you can't stop yourself from doing dumb things when you are in the clutches of these emotions. Written by a man who has tasted the bitter repercussions of great losses, i.e., from losing 500 crores at a go to being duped by people who had once sworn to be great friends and advisors, from seeing the up-rise and downfall of around a hundred entereneurs in their business journey, to witnessing the deteriorating numbers in their balance sheets, the author takes a dig at the inherent issues of an entrepreneur's life, and elaborates the shortcomings of one's personality, thereby showcasing a narrative that's real, raw and bare - as riveting as the thrill at every new juncture of life, whilst anchoring an empire solely on one's own will, creative instict and enthusiasm.