The Mouse Charmers : Digital Pioneers of India
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    The Mouse Charmers : Digital Pioneers of India (English, Paperback, Anuradha Goyal, Sam Pitroda)

    The Mouse Charmers : Digital Pioneers of India  (English, Paperback, Anuradha Goyal, Sam Pitroda)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Random House India
    • ISBN: 9788184004922, 8184004923
    • Edition: 2014
    • Pages: 344
    Services
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    Description
    The advent of Internet has been a significant game changer for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger how they started out, the innovations and technologies involved, their business models and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.

    About the Author

    Anuradha Goyal wears many hats to pursue her three prime passions - innovation, travel and books. She studies business innovation, especially business models and blogs about them. She has earlier co-authored the India Innovates Series published by CII showcasing innovations from across the country. She was a jury member for Economic Times Power of Ideas Contest in 2010. Her papers on business innovation have appeared in various journals and forums. She is one of Indias leading travel bloggers, writing a popular travel blog for a decade now. Her travel story has been published as part of an anthology Celebrating India and her paper on in-city travel appeared in travel journal Earth. Her stories regularly appear in various print and online publications. She has close to 400 book reviews to her credit on her book reviews blog. She is a keen student of Indian art history. She regularly speaks on these topics at various conferences and institutes.In her earlier avatar she worked in the IT industry for over a decade. She studied computer applications for her masters degree and physics for her graduate degree at Panjab University.
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    Specifications
    Book Details
    • Imprint
      • Random Business
    • Publication Year
      • 2014 April
    Contributors
    • Authored By
      • Anuradha Goyal
    • Foreword By
      • Sam Pitroda
    Dimensions
    • Width
      • 5 inch
    • Height
      • 8 inch
    Frequently Bought Together
    The Mouse Charmers : Digital Pioneers of India
    The Mouse Charmers : Digital Pioneers of India
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    Ratings and Reviews
    4
    36 Ratings &
    6 Reviews
    • 5
       16
    • 4
       10
    • 3
       5
    • 2
       3
    • 1
       2
    5

    A brilliant composition of business studies

    Goyal has put together a brilliant book, with thorough research and explanatory data on some of the most frequented ecommerce websites. Not just inspiring, I found the details to be very informative and quite eye opening.
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    Samarpita Sharma

    Certified Buyer

    12 May, 2014

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    4

    Inspiring

    If you are aiming towards entrepreneurship, read this book!
    It inspired me a lot. Hope it inspires you too :)
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    Sudipto Ghosh

    Certified Buyer

    10 Jun, 2016

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    4

    the charming..

    A technical book, but presented to the uninitiated with meticulous detailing without technical jargon or over theorizing. A book i would suggest, any one can and should read, for it could trigger a great idea in you and inspire you to venture out of your comfort zone.
    I recieved the book as complimentary copy for reviewing.
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    parwati singari

    Certified Buyer

    23 Dec, 2014

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    3

    No detailing on individuals

    1. The stories are explained in detail with dequate sub sections.
    2. What's missing is the detail on the individuals involved in the story on how, why, what, where etc, which is the mainstay of most "Business Story" books.
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    MVS

    Certified Buyer

    3 Aug, 2014

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    4

    Extremely useful book for upcoming entrepreneurs.

    Totally worth buying.Detailed research on online businesses.Extremely useful book for upcoming entrepreneurs.
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    mudassar shaikh

    Certified Buyer

    2 Jul, 2014

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    1

    poor print quality

    very poor print quality similar to Rs40 novels from road side vendors.
    Might be a duplicate copy or original.. Book is yet to be read but quality is a big turn off :(
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    pankaj

    Certified Buyer

    13 Oct, 2015

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