The Mouse Charmers  - Digital Pioneers of India

The Mouse Charmers - Digital Pioneers of India (English, Paperback, Goyal Anuradha)

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The Mouse Charmers - Digital Pioneers of India  (English, Paperback, Goyal Anuradha)

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50 Ratings & 7 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Random House, India
    • Genre: Business & Economics
    • ISBN: 9788184004922, 8184004923
    • Pages: 348
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  • Description
    The advent of Internet has been a significant gamechanger for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.
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    Specifications
    Book Details
    Imprint
    • Random House, India
    Publication Year
    • April
    Dimensions
    Height
    • 198 mm
    Length
    • 129 mm
    Frequently Bought Together
    1 Item
    321
    1 Add-on
    246
    Total
    567
    Ratings & Reviews
    4.2
    50 Ratings &
    7 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 27
    • 13
    • 5
    • 2
    • 3
    4

    the charming..

    A technical book, but presented to the uninitiated with meticulous detailing without technical jargon or over theorizing. A book i would suggest, any one can and should read, for it could trigger a great idea in you and inspire you to venture out of your comfort zone.
    I recieved the book as complimentary copy for reviewing.
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    parwati singari

    Dec, 2014

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    5

    A brilliant composition of business studies

    Goyal has put together a brilliant book, with thorough research and explanatory data on some of the most frequented ecommerce websites. Not just inspiring, I found the details to be very informative and quite eye opening.
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    Samarpita Sharma

    May, 2014

    5
    1
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    5

    Must buy!

    Excellent Book!!
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    MOHAMMED AFTAB ALI

    Certified Buyer, Nizamabad

    Apr, 2018

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    4

    Inspiring

    If you are aiming towards entrepreneurship, read this book!
    It inspired me a lot. Hope it inspires you too :)
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    Sudipto Ghosh

    Certified Buyer, Kolkata

    Jun, 2016

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    3

    No detailing on individuals

    1. The stories are explained in detail with dequate sub sections.
    2. What's missing is the detail on the individuals involved in the story on how, why, what, where etc, which is the mainstay of most "Business Story" books.
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    MVS

    Certified Buyer, Hyderabad

    Aug, 2014

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    4

    Extremely useful book for upcoming entrepreneurs.

    Totally worth buying.Detailed research on online businesses.Extremely useful book for upcoming entrepreneurs.
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    mudassar shaikh

    Certified Buyer, Navi Mumbai

    Jul, 2014

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    1

    poor print quality

    very poor print quality similar to Rs40 novels from road side vendors.
    Might be a duplicate copy or original.. Book is yet to be read but quality is a big turn off :(
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    pankaj

    Certified Buyer, Chandigarh

    Oct, 2015

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