Multimodal Discourse Analysis  (English, Paperback, O'Halloran Kay)

This book brings together cutting-edge research on multimodal texts and the 'discourses' generated through the interaction of two or more semiotic modes of communication; for example language, dynamic and static visual images, architecture and three-dimensional objects in the realm of material lived-in space, electronic media, film and print. This includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. The contributors collected within this volume use the systemic functional approach to present frameworks which are used to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.