Narrowcast: X-Unicorns Edition
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Narrowcast: X-Unicorns Edition (Paperback, Blume Ventures)

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Narrowcast: X-Unicorns Edition  (Paperback, Blume Ventures)

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  • Binding: Paperback
  • Publisher: Authorsupfront
  • ISBN: 9789394887374
  • Pages: 198
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  • Description
    When first introduced into venture parlance, the definition of a Unicorn was strictly limited to a privately-held company valued at over $1 billion within a decade of its existence. In 2013, this definition applied to only a few Indian companies such as InMobi and Flipkart. It is now becoming clear that India is birthing new variants of this mythical creature - the zebras, the hippos, and the rhinos of the venture kingdom and we're calling them ‘X-Unicorns’. In this series of conversations, we celebrate founders who play it by their rules, taking unconventional, or even long-drawn-out paths to get there.
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